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Instagram Ads Metrics & Dimensions

LabelDescriptionNameTypeData TypeTables
3-Second Video Playsactions_video_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Account Edit LinkLink to edit the Facebook ads account.edit_link_accountDIMENSIONSTRING
  • account_insights
  • adsets
  • campaign_insights
  • insights
Account IDThe ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads, and billing.account_idDIMENSIONSTRING
  • account_insights
  • adsets
  • campaign_insights
  • insights
Account ID The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads, and billing.accountDIMENSIONSTRING
  • account_insights
  • ads
  • adsets
  • campaign_insights
  • campaigns
  • creatives
  • images
  • insights
  • pixels_data
  • pixels_list
Account Name The name of the account.configNameDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
  • campaigns
  • adsets
  • pixels_list
  • pixels_data
  • creatives
  • ads
  • images
Account StatusThe account status.account_statusDIMENSIONSTRING
  • insights
  • campaign_insights
  • account_insights
  • pixels_list
  • pixels_data
  • creatives
  • ads
  • adsets
  • campaigns
  • images
Account nameThe name of the account.account_nameDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
Action Attribution Settingaction_attribution_settingDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
Actor IDThe Facebook Page ID that is promoted. There is no current Facebook Ads field that includes the actual name of the Facebook page promoted, so this is the closest field that can be used.actor_idDIMENSIONSTRING
  • creatives
Ad Applink TreatmentUsed for Dynamic Ads. Specify what action should occur if a person clicks a link in the ad, but the business' app is not installed on their device. For example, open a webpage displaying the product, or open the app in an app store on the person's mobile device.applink_treatmentDIMENSIONSTRING
  • creatives
Ad DeliveryThis tells you if your ad is currently running.ad_statusDIMENSIONSTRING
  • ads
Ad Format AssetBreakdown by Ad Format Asset.ad_format_assetDIMENSIONSTRING
  • insights
  • campaign_insights
  • account_insights
Ad IDUnique ID of the ad being viewed in reportingad_idDIMENSIONSTRING
  • ads
  • insights
Ad Image URLLocation of the creative imageimage_urlDIMENSIONSTRING
  • images
Ad Instagram Actor IDUnique identifier for Instagram Actorinstagram_actor_idDIMENSIONSTRING
  • adsets
  • creatives
Ad Instagram Story IDUnique identifier for Instagram Storyinstagram_story_idDIMENSIONSTRING
  • creatives
Ad NameThe name of the ad you're viewing in reporting.ad_nameDIMENSIONSTRING
  • insights
Ad Object IDUnique identifier of the objectobject_idDIMENSIONSTRING
  • creatives
Ad Object TypeThe type of objectobject_typeDIMENSIONSTRING
  • creatives
Ad Object URLLocation of the objectobject_urlDIMENSIONSTRING
  • creatives
Ad Preview LinkSee how your published ad looks across different placements.preview_shareable_linkDIMENSIONSTRING
  • ads
Ad Set Bid AmountThe bid value of your ad set. adset_bid_amountDIMENSIONNUMBER
  • adsets
Ad Set Budget RemainingThe remaining budget value of your ad set.adset_budget_remainingDIMENSIONNUMBER
  • adsets
Ad Set Configured StatusThis tells you if your ad set is currently running.configured_statusDIMENSIONSTRING
  • adsets
Ad Set Daily BudgetThe daily budget value of your ad set. adset_daily_budgetDIMENSIONNUMBER
  • adsets
Ad Set Edit LinkAds Manager adset edit linkedit_link_adsetDIMENSIONSTRING
  • adsets
  • insights
Ad Set IDThe unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads.adset_idDIMENSIONSTRING
  • ads
  • adsets
  • insights
Ad Set Lifetime BudgetThe lifetime budget value of your ad set.adset_lifetime_budgetDIMENSIONNUMBER
  • adsets
Ad Set nameThe name of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.adset_nameDIMENSIONSTRING
  • adsets
Ad Thumbnail URLLocation of the creative's thumbnailthumbnail_urlDIMENSIONSTRING
  • creatives
Ad UTM CampaignTracking parameter for campaignutm_campaignDIMENSIONSTRING
  • creatives
Ad UTM ContentTracking parameter for contentutm_contentDIMENSIONSTRING
  • creatives
Ad UTM MediumTracking parameter for mediumutm_mediumDIMENSIONSTRING
  • creatives
Ad UTM SourceTracking parameter for sourceutm_sourceDIMENSIONSTRING
  • creatives
Ad UTM TermTracking parameter for termutm_termDIMENSIONSTRING
  • creatives
Adds of Payment Infoactions_add_payment_infoMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Adds of Payment Info Conversion Valueaction_values_add_payment_infoMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Adds to Cartactions_add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Adds to Cart Conversion Valueaction_values_add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Adds to Wishlistactions_add_to_wishlistMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Adds to Wishlist Conversion Valueaction_values_add_to_wishlistMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Age The age ranges used in targeting for your ad set. This column does not apply to campaigns or ads, only ad sets.ageDIMENSIONSTRING
  • insights
AggregationE.g. browser_type, custom_data_field, device_os, device_type, event, host, people_reached, pii_keys, pii_lift, pixel_fire, event_detection_method, url, event_value_count, url_by_rule, event_total_counts, event_source, event_processing_resultsaggregationDIMENSIONSTRING
  • pixels_data
Amount SpentThe estimated total amount of money you've spent on your campaign, ad set or ad during its schedule.spendMETRICNUMBER
  • account_insights
  • campaign_insights
  • insights
App Activationsactions_app_custom_event__fb_mobile_activate_appMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Applications Submittedconversions_submit_application_totalMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Applications Submitted conversions_submit_application_facebook_pageMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Appointments Scheduledconversions_schedule_totalMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
BidThe bid value of your ad set.bid_amountDIMENSIONNUMBER
  • ads
Bid StrategyThe way you want Meta to bid in the auction, based on your cost goals and your optimization for ad delivery. This will display as either lowest cost, cost cap, bid cap, target cost, highest value or minimum ROAS depending on your cost or ROAS control selection.bid_strategyDIMENSIONSTRING
  • adsets
  • campaigns
Blocked Messaging Connectionsactions_onsite_conversion__messaging_blockMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Body The text displayed in the body of your ad. This column does not apply to campaigns or ad sets, only ads.bodyDIMENSIONSTRING
  • creatives
Body Asset IDBreakdown by Body Asset ID.body_asset_idDIMENSIONSTRING
  • insights
  • campaign_insights
  • account_insights
Body Asset TextBreakdown by Body Asset Text.body_asset_textDIMENSIONSTRING
  • insights
  • campaign_insights
  • account_insights
Budget RemainingThe remaining budget value of your campaign. budget_remainingDIMENSIONNUMBER
  • campaigns
Buying TypeThe method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level. This column does not apply to ad sets or ads, only campaigns.buying_typeDIMENSIONSTRING
  • campaign_insights
  • campaigns
  • insights
CPC The average cost for each click.cpcMETRICNUMBER
  • insights
CPM The average cost for 1,000 impressions.cpmMETRICNUMBER
  • insights
CTR The percentage of times people saw our ad and performed a click (all).ctrMETRICNUMBER
  • insights
CTR The percentage of times people saw your ad and performed a link click.website_ctr_link_clickMETRICNUMBER
  • insights
Call To Action Asset IDBreakdown by Call To Action Asset ID.call_to_action_asset_idDIMENSIONSTRING
  • insights
  • campaign_insights
  • account_insights
Call To Action Asset NameBreakdown by Call To Action Asset Name.call_to_action_asset_nameDIMENSIONSTRING
  • insights
  • campaign_insights
  • account_insights
Call to actionThe call to action type of your ad creative.call_to_action_typeDIMENSIONSTRING
  • creatives
Campaign Daily BudgetThe daily budget value of your campaign. daily_budgetDIMENSIONNUMBER
  • campaigns
Campaign DeliveryThis tells you if your campaign is currently running.campaign_statusDIMENSIONSTRING
  • campaigns
Campaign Edit LinkAds Manager campaign edit linkedit_link_campaignDIMENSIONSTRING
  • adsets
  • campaign_insights
  • insights
Campaign IDThe unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.campaign_idDIMENSIONSTRING
  • adsets
  • campaign_insights
  • campaigns
  • insights
Campaign NameThe name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.campaign_nameDIMENSIONSTRING
  • campaigns
Carousel CardView your data by each card in a carousel ad. These values are estimated.action_carousel_card_nameDIMENSIONSTRING
  • insights
Carousel Card IDThe unique identifier for a carousel card.action_carousel_card_idDIMENSIONSTRING
  • insights
Check-Insactions_checkinMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Checkouts Initiatedactions_initiate_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Checkouts Initiated Conversion Valueaction_values_initiate_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Child AttachmentsData defining a child attachment associated with a link ad, used for Carousel ads.child_attachmentsDIMENSIONSTRING
  • creatives
Clicks The number of clicks on your ads.clicksMETRICNUMBER
  • account_insights
  • campaign_insights
  • insights
Contactsconversions_contact_totalMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Content Viewsactions_view_contentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Content Views Conversion Valueaction_values_omni_view_contentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Conversion DeviceView your data by the devices people were using when they took any actions as a result of your ads. These values are estimated.action_deviceDIMENSIONSTRING
  • insights
ConversionsConversions = Online Conversions + Offline ConversionsconversionsMETRICNUMBER
  • insights
Cost per 1,000 People ReachedThe average cost to reach 1,000 people.cppMETRICNUMBER
  • insights
Cost per 3-Second Video PlaysCost per cost_per_action_type_video_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Adds of Payment InfoCost per cost_per_action_type_add_payment_infoMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Adds to CartCost per cost_per_action_type_add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Adds to WishlistCost per cost_per_action_type_add_to_wishlistMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per App ActivationsCost per cost_per_action_type_app_custom_event__fb_mobile_activate_appMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Applications SubmittedCost per cost_per_conversion_type_submit_application_totalMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Applications Submitted Cost per cost_per_conversion_type_submit_application_facebook_pageMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Appointments ScheduledCost per cost_per_conversion_type_schedule_totalMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Blocked Messaging ConnectionsCost per cost_per_action_type_onsite_conversion__messaging_blockMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Check-InsCost per cost_per_action_type_checkinMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Checkouts InitiatedCost per cost_per_action_type_initiate_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per ContactsCost per cost_per_conversion_type_contact_totalMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Content ViewsCost per cost_per_action_type_view_contentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per DEPRECATED - App ActivationsCost per cost_per_action_type_omni_activate_appMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per DEPRECATED - Find Location OtherCost per cost_per_conversion_type_find_location_otherMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per DEPRECATED - Interactive Component TapsCost per cost_per_action_type_interactive_component_tapMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per DEPRECATED - Lead Gen GroupedCost per cost_per_action_type_leadgen_groupedMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per DEPRECATED - On-Facebook Clicks to CallCost per cost_per_action_type_onsite_conversion__click_to_callMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per DEPRECATED - On-Facebook LeadsCost per cost_per_action_type_onsite_conversion__leadMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per DEPRECATED - On-Facebook Messaging First ReplyCost per cost_per_action_type_onsite_conversion__messaging_first_replyMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per DEPRECATED - Products CustomizedCost per cost_per_action_type_omni_customMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per DEPRECATED - Unique Interactive Component TapsCost per cost_per_unique_action_type_interactive_component_tapMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per DEPRECATED - Unique Lead Gen GroupedCost per cost_per_unique_action_type_leadgen_groupedMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per DEPRECATED - Unique On-Facebook Applications SubmittedCost per cost_per_unique_action_type_onsite_conversion__submit_applicationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per DEPRECATED - Unique On-Facebook Clicks to CallCost per cost_per_unique_action_type_onsite_conversion__click_to_callMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per DEPRECATED - Unique On-Facebook Leads GroupedCost per cost_per_unique_action_type_onsite_conversion__lead_groupedMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per DEPRECATED - Unique On-Facebook Messaging First ReplyCost per cost_per_unique_action_type_onsite_conversion__messaging_first_replyMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per DEPRECATED - Unique On-Facebook Post SavesCost per cost_per_unique_action_type_onsite_conversion__post_saveMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per DEPRECATED - Unique PostsCost per cost_per_unique_action_type_postMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per DEPRECATED - Unique Website Products CustomizedCost per cost_per_unique_action_type_offsite_conversion__fb_pixel_customMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per DonationsCost per cost_per_conversion_type_donate_totalMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Estimated Ad Recall Lift Cost per An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.cost_per_estimated_ad_recallersMETRICNUMBER
  • campaign_insights
  • insights
Cost per Estimated Call Confirmation ClicksCost per The estimated number of people who clicked the call button on a call confirmation dialogue after an ad with a call destination is clicked.cost_per_action_type_click_to_call_call_confirmMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Event ResponsesCost per cost_per_action_type_rsvpMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per In-App Ad ClicksCost per cost_per_conversion_type_ad_click_mobile_appMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Landing Page ViewsCost per cost_per_action_type_landing_page_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per LeadsCost per cost_per_action_type_leadMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Link ClicksCost per cost_per_action_type_link_clickMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Location SearchesCost per cost_per_conversion_type_find_location_totalMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Mobile App Adds of Payment InfoCost per cost_per_action_type_app_custom_event__fb_mobile_add_payment_infoMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Mobile App Adds to CartCost per cost_per_action_type_app_custom_event__fb_mobile_add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Mobile App Adds to WishlistCost per cost_per_action_type_app_custom_event__fb_mobile_add_to_wishlistMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Mobile App Applications SubmittedCost per cost_per_conversion_type_submit_application_mobile_appMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Mobile App Appointments ScheduledCost per cost_per_conversion_type_schedule_mobile_appMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Mobile App Checkouts InitiatedCost per cost_per_action_type_app_custom_event__fb_mobile_initiated_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Mobile App Content ViewsCost per cost_per_action_type_app_custom_event__fb_mobile_content_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Mobile App Custom EventsCost per cost_per_action_type_app_custom_event__otherMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Mobile App InstallsCost per cost_per_action_type_mobile_app_installMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Mobile App Levels AchievedCost per cost_per_action_type_app_custom_event__fb_mobile_level_achievedMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Mobile App PurchasesCost per cost_per_action_type_app_custom_event__fb_mobile_purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Mobile App Registrations CompletedCost per cost_per_action_type_app_custom_event__fb_mobile_complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Mobile App SearchesCost per cost_per_action_type_app_custom_event__fb_mobile_searchMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Mobile App SubscriptionsCost per cost_per_conversion_type_subscribe_mobile_appMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Mobile App Trials StartedCost per cost_per_conversion_type_start_trial_mobile_appMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Mobile App Tutorials CompletedCost per cost_per_action_type_app_custom_event__fb_mobile_tutorial_completionMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per New Messaging ConnectionsCost per cost_per_action_type_onsite_conversion__messaging_conversation_started_7dMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Offline Adds to WishlistCost per cost_per_action_type_offline_conversion__add_to_wishlistMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Offline Applications SubmittedCost per cost_per_conversion_type_submit_application_offlineMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Offline Appointments ScheduledCost per cost_per_conversion_type_schedule_offlineMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Offline Checkouts InitiatedCost per cost_per_action_type_offline_conversion__initiate_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Offline Find Location Conversion ValueCost per cost_per_conversion_type_find_location_offlineMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Offline LeadsCost per cost_per_action_type_offline_conversion__leadMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Offline Other ConversionsCost per cost_per_action_type_offline_conversion__otherMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Offline PurchasesCost per cost_per_action_type_offline_conversion__purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Offline Registrations CompletedCost per cost_per_action_type_offline_conversion__complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Omni Adds to CartCost per cost_per_action_type_omni_add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Omni App InstallsCost per cost_per_action_type_omni_app_installMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Omni Checkouts InitiatedCost per cost_per_action_type_omni_initiated_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Omni Content ViewsCost per cost_per_action_type_omni_view_contentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Omni PurchasesCost per cost_per_action_type_omni_purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Omni Registrations CompletedCost per cost_per_action_type_omni_complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Omni SearchesCost per cost_per_action_type_omni_searchMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Omni Unique Adds to CartCost per cost_per_unique_action_type_omni_add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Omni Unique Checkouts InitiatedCost per cost_per_unique_action_type_omni_initiated_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Omni Unique Content ViewsCost per cost_per_unique_action_type_omni_view_contentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Omni Unique Registrations CompletedCost per cost_per_unique_action_type_omni_complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Omni Unique SearchesCost per cost_per_unique_action_type_omni_searchMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per On-Facebook Add to CartCost per cost_per_action_type_onsite_conversion__add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per On-Facebook Adds to WishlistCost per cost_per_action_type_onsite_conversion__add_to_wishlistMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per On-Facebook Applications SubmittedCost per cost_per_action_type_onsite_conversion__submit_applicationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per On-Facebook Applications Submitted Cost per cost_per_conversion_type_submit_application_on_facebookMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per On-Facebook Checkouts InitiatedCost per cost_per_action_type_onsite_conversion__initiate_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per On-Facebook LeadsCost per cost_per_action_type_onsite_conversion__lead_groupedMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per On-Facebook Location SearchesCost per cost_per_action_type_onsite_conversion__find_locationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per On-Facebook PurchasesCost per cost_per_action_type_onsite_conversion__purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per On-Facebook View ContentCost per cost_per_action_type_onsite_conversion__view_contentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per On-Facebook Workflow CompletionsCost per cost_per_action_type_onsite_conversion__flow_completeMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Outbound ClicksCost per cost_per_outbound_click_outbound_clickMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Page EngagementCost per cost_per_action_type_page_engagementMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Page LikesCost per cost_per_action_type_likeMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Photo ViewsCost per cost_per_action_type_photo_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Post CommentsCost per cost_per_action_type_commentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Post EngagementCost per cost_per_action_type_post_engagementMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Post ReactionsCost per cost_per_action_type_post_reactionMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Post SavesCost per cost_per_action_type_onsite_conversion__post_saveMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Post SharesCost per cost_per_action_type_postMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per PurchasesCost per cost_per_action_type_purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Registrations CompletedCost per cost_per_action_type_complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per SearchesCost per cost_per_action_type_searchMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per SubscriptionsCost per cost_per_conversion_type_subscribe_totalMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Trials StartedCost per cost_per_conversion_type_start_trial_totalMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique 3-Second Continuous Video PlaysCost per cost_per_unique_action_type_video_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Actions Omni CustomCost per cost_per_unique_action_type_omni_customMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Adds of Payment InfoCost per cost_per_unique_action_type_add_payment_infoMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Adds to CartCost per cost_per_unique_action_type_add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Adds to WishlistCost per cost_per_unique_action_type_add_to_wishlistMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique App ActivationsCost per cost_per_unique_action_type_app_custom_event__fb_mobile_activate_appMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Blocked Messaging ConnectionsCost per cost_per_unique_action_type_onsite_conversion__messaging_blockMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Check-InsCost per cost_per_unique_action_type_checkinMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Checkouts InitiatedCost per cost_per_unique_action_type_initiate_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Clicks Cost per The number of people who performed a click (all).cost_per_unique_clickMETRICNUMBER
  • account_insights
  • campaign_insights
  • insights
Cost per Unique Content ViewsCost per cost_per_unique_action_type_view_contentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Estimated Call Confirmation ClicksCost per The estimated number of people who clicked the call button on a call confirmation dialogue after an ad with a call destination is clicked.cost_per_unique_action_type_click_to_call_call_confirmMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Event ResponsesCost per cost_per_unique_action_type_rsvpMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Landing Page ViewsCost per cost_per_unique_action_type_landing_page_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique LeadsCost per cost_per_unique_action_type_leadMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Link ClicksCost per cost_per_unique_action_type_link_clickMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Location SearchesCost per cost_per_unique_action_type_onsite_conversion__find_locationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Mobile App Adds of Payment InfoCost per cost_per_unique_action_type_app_custom_event__fb_mobile_add_payment_infoMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Mobile App Adds to CartCost per cost_per_unique_action_type_app_custom_event__fb_mobile_add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Mobile App Adds to WishlistCost per cost_per_unique_action_type_app_custom_event__fb_mobile_add_to_wishlistMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Mobile App Checkouts InitiatedCost per cost_per_unique_action_type_app_custom_event__fb_mobile_initiated_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Mobile App Content ViewsCost per cost_per_unique_action_type_app_custom_event__fb_mobile_content_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Mobile App Custom EventsCost per cost_per_unique_action_type_app_custom_eventMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Mobile App Custom Events Cost per cost_per_unique_action_type_app_custom_event__otherMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Mobile App InstallsCost per cost_per_unique_action_type_mobile_app_installMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Mobile App Levels CompletedCost per cost_per_unique_action_type_app_custom_event__fb_mobile_level_achievedMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Mobile App PurchasesCost per cost_per_unique_action_type_app_custom_event__fb_mobile_purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Mobile App Registrations CompletedCost per cost_per_unique_action_type_app_custom_event__fb_mobile_complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Mobile App SearchesCost per cost_per_unique_action_type_app_custom_event__fb_mobile_searchMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Mobile App Tutorials CompletedCost per cost_per_unique_action_type_app_custom_event__fb_mobile_tutorial_completionMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Offline LeadsCost per cost_per_unique_action_type_offline_conversion__leadMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Offline Other ConversionsCost per cost_per_unique_action_type_offline_conversion__otherMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Offline PurchasesCost per cost_per_unique_action_type_offline_conversion__purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Offline Registrations CompletedCost per cost_per_unique_action_type_offline_conversion__complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Omni App ActivationsCost per cost_per_unique_action_type_omni_activate_appMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Omni App InstallsCost per cost_per_unique_action_type_omni_app_installMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Omni PurchasesCost per cost_per_unique_action_type_omni_purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique On-Facebook Adds to CartCost per cost_per_unique_action_type_onsite_conversion__add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique On-Facebook Adds to WishlistCost per cost_per_unique_action_type_onsite_conversion__add_to_wishlistMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique On-Facebook Content ViewsCost per cost_per_unique_action_type_onsite_conversion__view_contentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique On-Facebook LeadsCost per cost_per_unique_action_type_onsite_conversion__leadMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique On-Facebook PurchasesCost per cost_per_unique_action_type_onsite_conversion__purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique On-Facebook Workflow CompletionsCost per cost_per_unique_action_type_onsite_conversion__flow_completeMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Outbound ClicksCost per cost_per_unique_outbound_click_outbound_clickMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Page EngagementCost per cost_per_unique_action_type_page_engagementMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Page LikesCost per cost_per_unique_action_type_likeMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Photo ViewsCost per cost_per_unique_action_type_photo_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Post CommentsCost per cost_per_unique_action_type_commentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Post EngagementCost per cost_per_unique_action_type_post_engagementMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Post ReactionsCost per cost_per_unique_action_type_post_reactionMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique PurchasesCost per cost_per_unique_action_type_purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Registrations CompletedCost per cost_per_unique_action_type_complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Website Adds of Payment InfoCost per cost_per_unique_action_type_offsite_conversion__fb_pixel_add_payment_infoMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Website Adds to CartCost per cost_per_unique_action_type_offsite_conversion__fb_pixel_add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Website Adds to WishlistCost per cost_per_unique_action_type_offsite_conversion__fb_pixel_add_to_wishlistMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Website Checkouts InitiatedCost per cost_per_unique_action_type_offsite_conversion__fb_pixel_initiate_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Website Content ViewsCost per cost_per_unique_action_type_offsite_conversion__fb_pixel_view_contentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Website ConversionsCost per cost_per_unique_action_type_offsite_conversionMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Website LeadsCost per cost_per_unique_action_type_offsite_conversion__fb_pixel_leadMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Website PurchasesCost per cost_per_unique_action_type_offsite_conversion__fb_pixel_purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Website Registrations CompletedCost per cost_per_unique_action_type_offsite_conversion__fb_pixel_complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Unique Website SearchesCost per cost_per_unique_action_type_offsite_conversion__fb_pixel_searchMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Website Adds of Payment InfoCost per cost_per_action_type_offsite_conversion__fb_pixel_add_payment_infoMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Website Adds to CartCost per cost_per_action_type_offsite_conversion__fb_pixel_add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Website Adds to WishlistCost per cost_per_action_type_offsite_conversion__fb_pixel_add_to_wishlistMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Website Applications SubmittedCost per cost_per_conversion_type_submit_application_websiteMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Website Appointments ScheduledCost per cost_per_conversion_type_schedule_websiteMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Website Checkouts InitiatedCost per cost_per_action_type_offsite_conversion__fb_pixel_initiate_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Website ContactsCost per cost_per_conversion_type_contact_websiteMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Website Content ViewsCost per cost_per_action_type_offsite_conversion__fb_pixel_view_contentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Website DonationsCost per cost_per_conversion_type_donate_websiteMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Website LeadsCost per cost_per_action_type_offsite_conversion__fb_pixel_leadMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Website Location SearchesCost per cost_per_conversion_type_find_location_websiteMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Website Products CustomizedCost per cost_per_action_type_offsite_conversion__fb_pixel_customMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Website PurchasesCost per cost_per_action_type_offsite_conversion__fb_pixel_purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Website Registrations CompletedCost per cost_per_action_type_offsite_conversion__fb_pixel_complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Website SearchesCost per cost_per_action_type_offsite_conversion__fb_pixel_searchMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Website SubscriptionsCost per cost_per_conversion_type_subscribe_websiteMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per Website Trials StartedCost per cost_per_conversion_type_start_trial_websiteMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per customize_product_totalCost per cost_per_conversion_type_customize_product_totalMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per customize_product_websiteCost per cost_per_conversion_type_customize_product_websiteMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Cost per onsite_conversion.messaging_conversation_started_7dCost per cost_per_unique_action_type_onsite_conversion__messaging_conversation_started_7dMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
CountryDimension that lists countries.countryDIMENSIONSTRING
  • insights
Created Timecreated_timeDIMENSIONSTRING
  • ads
  • adsets
  • campaigns
Creative IDThe unique ID of the ad you're viewing in reporting. This column does not apply to campaigns or ad sets, only ads.creative_idDIMENSIONSTRING
  • ads
  • creatives
Creator IDUnique identifier for a creatorcreator_idDIMENSIONSTRING
  • pixels_list
CurrencyCurrency that is used by your ad account.account_currencyDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
CustomcustomDIMENSIONSTRING
  • insights
  • pixels_data
DEPRECATED - App Activationsactions_omni_activate_appMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
DEPRECATED - Cost per ResultAmount Spent / Resultscost_per_resultMETRICNUMBER
  • insights
DEPRECATED - Find Location Otherconversions_find_location_otherMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
DEPRECATED - Find Location Other Conversion Valueconversion_values_find_location_otherMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
DEPRECATED - Interactive Component Tapsactions_interactive_component_tapMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
DEPRECATED - Lead Gen Groupedactions_leadgen_groupedMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
DEPRECATED - On-Facebook Clicks to Callactions_onsite_conversion__click_to_callMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
DEPRECATED - On-Facebook Leadsactions_onsite_conversion__leadMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
DEPRECATED - On-Facebook Messaging First Replyactions_onsite_conversion__messaging_first_replyMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
DEPRECATED - Products Customizedactions_omni_customMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
DEPRECATED - ResultsResults is calculated depending on the objectiveresultsMETRICNUMBER
  • insights
DEPRECATED - Unique Interactive Component Tapsunique_actions_interactive_component_tapMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
DEPRECATED - Unique Lead Gen Groupedunique_actions_leadgen_groupedMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
DEPRECATED - Unique On-Facebook Applications Submittedunique_actions_onsite_conversion__submit_applicationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
DEPRECATED - Unique On-Facebook Clicks to Callunique_actions_onsite_conversion__click_to_callMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
DEPRECATED - Unique On-Facebook Leads Groupedunique_actions_onsite_conversion__lead_groupedMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
DEPRECATED - Unique On-Facebook Messaging First Replyunique_actions_onsite_conversion__messaging_first_replyMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
DEPRECATED - Unique On-Facebook Post Savesunique_actions_onsite_conversion__post_saveMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
DEPRECATED - Unique Postsunique_actions_postMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
DEPRECATED - Unique Website Products Customizedunique_actions_offsite_conversion__fb_pixel_customMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
DMADesignated Market Area of ad targetingdmaDIMENSIONSTRING
  • insights
DMA CodeDesignated Market Area of ad targetingdma_codeDIMENSIONSTRING
  • insights
Daily Min Spend Targetdaily_min_spend_targetMETRICNUMBER
  • adsets
Daily Spend Capdaily_spend_capMETRICNUMBER
  • adsets
Data FreshnessUsed by Power My Analytics to improve report quality.dataFreshnessDIMENSIONSTRING
  • account_insights
  • ads
  • adsets
  • campaign_insights
  • campaigns
  • creatives
  • images
  • insights
  • pixels_data
  • pixels_list
Data SourceData source titledataSourceDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
  • campaigns
  • adsets
  • pixels_list
  • pixels_data
  • creatives
  • ads
  • images
Data Source LogoData source logodataSourceLogoDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
  • campaigns
  • adsets
  • pixels_list
  • pixels_data
  • creatives
  • ads
  • images
DateThe dimension that determines how date-based data in a chart is handled (the time dimension).dateDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
  • pixels_data
  • pixels_list
Date CreatedThe date when the campaign, ad set or ad was newly created.creation_timeDIMENSIONSTRING
  • pixels_list
Day Of MonthThe dimension that determines how date-based data in a chart is handled.day_of_monthDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
  • pixels_data
  • pixels_list
Day Of WeekThe dimension that determines how date-based data in a chart is handled.day_of_weekDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
  • pixels_data
  • pixels_list
DeliveryThe current delivery status of your campaign, ad set or ad delivery.statusDIMENSIONSTRING
  • adsets
  • creatives
Description Asset IDBreakdown by Description Asset ID.description_asset_idDIMENSIONSTRING
  • insights
  • campaign_insights
  • account_insights
Description Asset TextBreakdown by Description Asset Text.description_asset_textDIMENSIONSTRING
  • insights
  • campaign_insights
  • account_insights
Destination View your data by the URL people went to after clicking on your ad. These values are estimated.action_destinationDIMENSIONSTRING
  • insights
Destination Typedestination_typeDIMENSIONSTRING
  • adsets
Destination URLdestination_urlDIMENSIONSTRING
  • creatives
Device PlatformView your data by placement where your ad was shown and devices people were using when they saw your ads (ex: Facebook desktop News Feed, Instagram mobile News Feed). These values are estimated.device_platformDIMENSIONSTRING
  • insights
Donationsconversions_donate_totalMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Enable Automatic MatchingRepresents whether automatic advanced matching is enabled for the pixel for identity matching purposesenable_automatic_matchingDIMENSIONNUMBER
  • pixels_list
End Timeend_timeDIMENSIONSTRING
  • adsets
EndsDate and time a campaign ends.stop_timeDIMENSIONSTRING
  • adsets
  • campaigns
Estimated Ad Recall Lift An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.estimated_ad_recallersMETRICNUMBER
  • campaign_insights
  • insights
Estimated Ad Recall Lift RateThe rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.estimated_ad_recall_rateMETRICNUMBER
  • campaign_insights
  • insights
Estimated Call Confirmation ClicksThe estimated number of people who clicked the call button on a call confirmation dialogue after an ad with a call destination is clicked.actions_click_to_call_call_confirmMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Event Responsesactions_rsvpMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Facebook PixelThe Facebook pixel code used to report conversions and track website activity. This column does not apply to campaigns or ad sets, only ads.pixel_idDIMENSIONSTRING
  • pixels_data
  • pixels_list
Find Location Conversion Valueconversion_values_find_location_totalMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Find Location Conversion Value action_values_onsite_conversion__find_locationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
FrequencyThe average number of times each person saw your ad.frequencyMETRICNUMBER
  • insights
Frequency ValueThe number of times an ad in your Reach and Frequency campaign was served to each person. This field can only be reported with the metric 'Reach'.frequency_valueDIMENSIONSTRING
  • insights
Function Execution IDFirebase functions execution idexecutionIdDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
  • campaigns
  • adsets
  • pixels_list
  • pixels_data
  • creatives
  • ads
  • images
Gender The genders used in targeting for your ad set. This column does not apply to campaigns or ads, only ad sets.genderDIMENSIONSTRING
  • insights
Headline The text displayed in the title of your ad. This column does not apply to campaigns or ad sets, only ads.titleDIMENSIONSTRING
  • creatives
Hour of Day - Advertiser Time Zonehourly_stats_aggregated_by_advertiser_time_zoneDIMENSIONSTRING
  • insights
Hour of Day - Audience Time Zonehourly_stats_aggregated_by_audience_time_zoneDIMENSIONSTRING
  • insights
Image Asset HashBreakdown by Image Asset Hash.image_asset_hashDIMENSIONSTRING
  • insights
  • campaign_insights
  • account_insights
Image Asset IDBreakdown by Image Asset ID.image_asset_idDIMENSIONSTRING
  • insights
  • campaign_insights
  • account_insights
Image Asset NameBreakdown by Image Asset Name.image_asset_nameDIMENSIONSTRING
  • insights
  • campaign_insights
  • account_insights
Image Asset URLBreakdown by Image Asset URL.image_asset_urlDIMENSIONSTRING
  • insights
  • campaign_insights
  • account_insights
Impression DeviceView your data by the devices people were using when they saw your ads. These values are estimated.impression_deviceDIMENSIONSTRING
  • insights
ImpressionsThe number of times your ads were on screen.impressionsMETRICNUMBER
  • account_insights
  • campaign_insights
  • insights
In-App Ad Clicksconversions_ad_click_mobile_appMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Inline Link ClicksDEPRECATEDinline_link_clicksMETRICNUMBER
  • account_insights
  • campaign_insights
  • insights
Inline Post EngagementDEPRECATEDinline_post_engagementMETRICNUMBER
  • account_insights
  • campaign_insights
  • insights
Instant Experience ComponentView your data by each component in an Instant Experience. These values are estimated.action_canvas_component_nameDIMENSIONSTRING
  • insights
Instant Experience View PercentageThe average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.canvas_avg_view_percentMETRICNUMBER
  • account_insights
  • campaign_insights
  • insights
Instant Experience View TimeThe average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.canvas_avg_view_timeMETRICNUMBER
  • account_insights
  • campaign_insights
  • insights
Is Dynamic Creativeis_dynamic_creativeMETRICNUMBER
  • adsets
Is Skadnetwork Attributionis_skadnetwork_attributionDIMENSIONBOOLEAN
  • campaigns
Landing Page Viewsactions_landing_page_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Leadsactions_leadMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Leads Conversion Valueaction_values_leadMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Learning Stage Info Conversionslearning_stage_info_conversionsMETRICNUMBER
  • adsets
Lifetime Budgetlifetime_budgetDIMENSIONNUMBER
  • campaigns
Lifetime Spend Caplifetime_spend_capMETRICNUMBER
  • adsets
Link The URL that the call-to-action button or link in your ad directs people to.link_urlDIMENSIONSTRING
  • creatives
Link Clicksactions_link_clickMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Link To Postlink_to_postDIMENSIONSTRING
  • creatives
Link URL Asset IDBreakdown by Link URL Asset ID.link_url_asset_idDIMENSIONSTRING
  • insights
  • campaign_insights
  • account_insights
Link URL Asset Website URLBreakdown by Link URL Asset Website URL.link_url_asset_website_urlDIMENSIONSTRING
  • insights
  • campaign_insights
  • account_insights
Live Adds of Payment Info The hourly number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.data_AddPaymentInfoMETRICNUMBER
  • pixels_data
Live Adds to Cart The hourly number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.data_AddToCartMETRICNUMBER
  • pixels_data
Live Adds to Wishlist The hourly number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.data_AddToWishlistMETRICNUMBER
  • pixels_data
Live Applications Submitted The hourly number of submit application events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.data_SubmitApplicationMETRICNUMBER
  • pixels_data
Live Appointments Scheduled The hourly number of schedule events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.data_ScheduleMETRICNUMBER
  • pixels_data
Live Checkouts Initiated The hourly number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.data_InitiateCheckoutMETRICNUMBER
  • pixels_data
Live Contacts The hourly number of contact events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.data_ContactMETRICNUMBER
  • pixels_data
Live Content Views The hourly number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.data_ViewContentMETRICNUMBER
  • pixels_data
Live Donations The hourly number of donate events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.data_DonateMETRICNUMBER
  • pixels_data
Live Landing Page Views The hourly number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel.data_PageViewMETRICNUMBER
  • pixels_data
Live Leads The hourly number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.data_LeadMETRICNUMBER
  • pixels_data
Live Location Searches The hourly number of find location events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.data_FindLocationMETRICNUMBER
  • pixels_data
Live Products Customized The hourly number of customize product events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.data_CustomizeProductMETRICNUMBER
  • pixels_data
Live Purchases The hourly number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.data_PurchaseMETRICNUMBER
  • pixels_data
Live Registrations Completed The hourly number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.data_CompleteRegistrationMETRICNUMBER
  • pixels_data
Live Searches The hourly number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.data_SearchMETRICNUMBER
  • pixels_data
Live Subscriptions The hourly number of subscribe events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.data_SubscribeMETRICNUMBER
  • pixels_data
Live Trials Started The hourly number of start trial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.data_StartTrialMETRICNUMBER
  • pixels_data
Location Searchesconversions_find_location_totalMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Adds of Payment Infoactions_app_custom_event__fb_mobile_add_payment_infoMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Adds to Cartactions_app_custom_event__fb_mobile_add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Adds to Cart Conversion Valueaction_values_app_custom_event__fb_mobile_add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Adds to Wishlistactions_app_custom_event__fb_mobile_add_to_wishlistMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Adds to Wishlist Conversion Valueaction_values_app_custom_event__fb_mobile_add_to_wishlistMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Applications Submittedconversions_submit_application_mobile_appMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Appointments Scheduledconversions_schedule_mobile_appMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Checkouts Initiatedactions_app_custom_event__fb_mobile_initiated_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Checkouts Initiated Conversion Valueaction_values_app_custom_event__fb_mobile_initiated_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Content Viewsactions_app_custom_event__fb_mobile_content_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Content Views Conversion Valueaction_values_app_custom_event__fb_mobile_content_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Custom Eventsactions_app_custom_event__otherMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Customize Product Conversion Valueaction_values_app_custom_event__otherMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Installsactions_mobile_app_installMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Levels Achievedactions_app_custom_event__fb_mobile_level_achievedMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Purchase ROAS mobile_app_purchase_roas_app_custom_event__fb_mobile_purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Purchasesactions_app_custom_event__fb_mobile_purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Purchases Conversion Valueaction_values_app_custom_event__fb_mobile_purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Registrations Completedactions_app_custom_event__fb_mobile_complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Searchesactions_app_custom_event__fb_mobile_searchMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Subscriptionsconversions_subscribe_mobile_appMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Trials Startedconversions_start_trial_mobile_appMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Mobile App Tutorials Completedactions_app_custom_event__fb_mobile_tutorial_completionMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
MonthThe dimension that determines how date-based data in a chart is handled.month_onlyDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
  • pixels_data
  • pixels_list
Month DayThe dimension that determines how date-based data in a chart is handled.month_dayDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
  • pixels_data
  • pixels_list
NameName of the pixel or creativenameDIMENSIONSTRING
  • ads
  • creatives
  • pixels_list
New Messaging Connectionsactions_onsite_conversion__messaging_conversation_started_7dMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
ObjectiveThe objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases. This column does not apply to ad sets, only campaigns and ads.objectiveDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • campaigns
  • insights
Offline Adds to Wishlistactions_offline_conversion__add_to_wishlistMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Offline Applications Submittedconversions_submit_application_offlineMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Offline Appointments Scheduledconversions_schedule_offlineMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Offline Checkouts Initiatedactions_offline_conversion__initiate_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Offline Checkouts Initiated Conversion Valueaction_values_offline_conversion__initiate_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Offline Find Location Conversion Valueconversions_find_location_offlineMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Offline Leadsactions_offline_conversion__leadMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Offline Leads Conversion Valueaction_values_offline_conversion__leadMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Offline Other Conversion Valueaction_values_offline_conversion__otherMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Offline Other Conversionsactions_offline_conversion__otherMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Offline Purchasesactions_offline_conversion__purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Offline Purchases Conversion Valueaction_values_offline_conversion__purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Offline Registrations Completedactions_offline_conversion__complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Offline Registrations Completed Conversion Valueaction_values_offline_conversion__complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Omni Adds to Cartactions_omni_add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Omni Adds to Cart Conversion Valueaction_values_omni_add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Omni App Installsactions_omni_app_installMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Omni Checkouts Initiatedactions_omni_initiated_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Omni Checkouts Initiated Conversion Valueaction_values_omni_initiated_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Omni Content Viewsactions_omni_view_contentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Omni Custom Conversion Valueaction_values_omni_customMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Omni On-Facebook Click to Call Conversion Valueaction_values_onsite_conversion__click_to_callMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Omni On-Facebook Lead Grouped Conversion Valueaction_values_onsite_conversion__lead_groupedMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Omni Purchasesactions_omni_purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Omni Purchases Conversion Valueaction_values_omni_purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Omni Registrations Completedactions_omni_complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Omni Registrations Completed Conversion Valueaction_values_omni_complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Omni Searchesactions_omni_searchMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Omni Searches Conversion Valueaction_values_omni_searchMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Omni Unique Adds to Cartunique_actions_omni_add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Omni Unique Checkouts Initiatedunique_actions_omni_initiated_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Omni Unique Content Viewsunique_actions_omni_view_contentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Omni Unique Registrations Completedunique_actions_omni_complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Omni Unique Searchesunique_actions_omni_searchMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
On-Facebook Add to Cartactions_onsite_conversion__add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
On-Facebook Adds to Wishlistactions_onsite_conversion__add_to_wishlistMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
On-Facebook Applications Submittedactions_onsite_conversion__submit_applicationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
On-Facebook Applications Submitted conversions_submit_application_on_facebookMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
On-Facebook Checkouts Initiatedactions_onsite_conversion__initiate_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
On-Facebook Leadsactions_onsite_conversion__lead_groupedMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
On-Facebook Leads Conversion Valueaction_values_onsite_conversion__leadMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
On-Facebook Location Searchesactions_onsite_conversion__find_locationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
On-Facebook Purchase Conversion Valueaction_values_onsite_conversion__purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
On-Facebook Purchasesactions_onsite_conversion__purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
On-Facebook View Contentactions_onsite_conversion__view_contentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
On-Facebook View Content Conversion Valueaction_values_onsite_conversion__view_contentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
On-Facebook Workflow Completionsactions_onsite_conversion__flow_completeMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Outbound CTR The percentage of times people saw your ad and performed an outbound click.outbound_clicks_ctr_outbound_clickMETRICNUMBER
  • insights
Outbound Clicksoutbound_clicks_outbound_clickMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
PMA Is Interpolated?Used by Power My Analytics to indicate whether lifetime data might be interpolatedisInterpolatedBOOLEAN
  • account_insights
  • campaign_insights
  • insights
  • campaigns
  • adsets
  • pixels_list
  • pixels_data
  • creatives
  • ads
  • images
PMA Maximum Cached Data DateUsed by Power My Analytics to indicate maximum cached data date.MaxDateDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
  • campaigns
  • adsets
  • pixels_list
  • pixels_data
  • creatives
  • ads
  • images
PMA Minimum Cached Data DateUsed by Power My Analytics to indicate minimum cached data date.MinDateDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
  • campaigns
  • adsets
  • pixels_list
  • pixels_data
  • creatives
  • ads
  • images
PMA Payment URLUsed by Power My Analytics to provide URL to activate your account, or to see the billing information.PaymentSTRING
  • account_insights
  • campaign_insights
  • insights
  • campaigns
  • adsets
  • pixels_list
  • pixels_data
  • creatives
  • ads
  • images
PMA Subscription IDUsed by Power My Analytics for billing and user-identification with our support staff.SubscriptionSTRING
  • account_insights
  • campaign_insights
  • insights
  • campaigns
  • adsets
  • pixels_list
  • pixels_data
  • creatives
  • ads
  • images
PMA Trial StatusUsed by Power My Analytics to show trial as Active, Expired or number of days remaining.TrialSTRING
  • account_insights
  • campaign_insights
  • insights
  • campaigns
  • adsets
  • pixels_list
  • pixels_data
  • creatives
  • ads
  • images
Page Engagementactions_page_engagementMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Page Likesactions_likeMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Page NameThe Facebook Page associated with the business your ad is promoting. This column does not apply to campaigns or ad sets, only ads.creator_nameDIMENSIONSTRING
  • pixels_list
Photo Viewsactions_photo_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Place Page IDThe unique identifier of a place page.place_page_idDIMENSIONSTRING
  • insights
PlacementView your data by placement where your ad was shown (ex: Facebook desktop News Feed, Instagram mobile News Feed). These values are estimated.platform_positionDIMENSIONSTRING
  • insights
Post Commentsactions_commentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Post Engagementactions_post_engagementMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Post IDeffective_object_story_idDIMENSIONSTRING
  • creatives
Post Reaction TypeView your data by the reactions on your ads or boosted posts. The reactions button on an ad allows people to share different reactions on its content: Like, Love, Haha, Wow, Sad or Angry. These values are estimated.action_typeDIMENSIONSTRING
  • insights
Post Reactionsactions_post_reactionMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Post Reactions Dimensionaction_reactionDIMENSIONSTRING
  • insights
Post Savesactions_onsite_conversion__post_saveMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Post Sharesactions_postMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Product IDThe unique identifier of a product.product_idDIMENSIONSTRING
  • insights
Publisher PlatformView your data by placement where your ad was shown and devices people were using when they saw your ads (ex: Facebook desktop News Feed, Instagram mobile News Feed). These values are estimated.publisher_platformDIMENSIONSTRING
  • insights
Purchase ROAS The total return on ad spend from purchases. This is based on the value of all conversions recorded by the Facebook pixel and attributed to your ads.purchase_roasMETRICNUMBER
  • insights
Purchasesactions_purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Purchases Conversion Valueaction_values_purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Quality Rankingquality_rankingDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
QuarterThe dimension that determines how date-based data in a chart is handled.quarterDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
  • pixels_data
  • pixels_list
ReachThe number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.reachMETRICNUMBER
  • account_insights
  • campaign_insights
  • insights
RegionInsights regionregionDIMENSIONSTRING
  • insights
Registrations Completedactions_complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Registrations Completed Conversion Valueaction_values_complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Reporting EndsThe end date for your data. This is controlled by the date range you've selected for your reporting view.date_stopDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
Reporting StartsThe start date for your data. This is controlled by the date range you've selected for your reporting view.date_startDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
Searchesactions_searchMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Searches Conversion Valueaction_values_searchMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
StartsThe start time of the stats, in the format of Unix or ISO 8601 timestampstart_timeDIMENSIONSTRING
  • adsets
  • campaigns
  • pixels_data
Story Linkstory_linkDIMENSIONSTRING
  • creatives
Story Video Linkstory_video_linkDIMENSIONSTRING
  • creatives
Subscribe Conversion Valueconversion_values_subscribe_totalMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Subscriptionsconversions_subscribe_totalMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Target IDThe unique identifier for a target.action_target_idDIMENSIONSTRING
  • insights
Time Elapsed PercentageThe percentage of time in your total ad set schedule that has elapsed. This percentage is only available if your ad set schedule has an end date. This column does not apply to campaigns or ads, only ad sets.last_fired_timeDIMENSIONSTRING
  • pixels_list
Title Asset IDBreakdown by Title Asset ID.title_asset_idDIMENSIONSTRING
  • insights
  • campaign_insights
  • account_insights
Title Asset TextBreakdown by Title Asset Text.title_asset_textDIMENSIONSTRING
  • insights
  • campaign_insights
  • account_insights
Trials Startedconversions_start_trial_totalMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
URL ParametersThe URL parameters used to track advertising effectiveness. This column does not apply to campaigns or ad sets, only ads.url_tagsDIMENSIONSTRING
  • creatives
Unique 3-Second Continuous Video Playsunique_actions_video_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Actions Omni Customunique_actions_omni_customMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Adds of Payment Infounique_actions_add_payment_infoMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Adds to Cartunique_actions_add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Adds to Wishlistunique_actions_add_to_wishlistMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique App Activationsunique_actions_app_custom_event__fb_mobile_activate_appMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Blocked Messaging Connectionsunique_actions_onsite_conversion__messaging_blockMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique CTR The percentage of people who saw your ad and performed a unique click (all).unique_ctrMETRICNUMBER
  • account_insights
  • campaign_insights
  • insights
Unique CTR The percentage of people who saw your ad and performed a link click.unique_link_clicks_ctrMETRICNUMBER
  • account_insights
  • campaign_insights
  • insights
Unique Check-Insunique_actions_checkinMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Checkouts Initiatedunique_actions_initiate_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Clicks The number of people who performed a click (all).unique_clicksMETRICNUMBER
  • account_insights
  • campaign_insights
  • insights
Unique Content Viewsunique_actions_view_contentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Estimated Call Confirmation ClicksThe estimated number of people who clicked the call button on a call confirmation dialogue after an ad with a call destination is clicked.unique_actions_click_to_call_call_confirmMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Event Responsesunique_actions_rsvpMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Inline Link Clicks The number of people who performed an inline link click. [This metric is no longer available in Facebook's user interface and may be deprecated in the future. Deprecation date: unknown.]unique_inline_link_clicksMETRICNUMBER
  • account_insights
  • campaign_insights
  • insights
Unique Landing Page Viewsunique_actions_landing_page_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Leadsunique_actions_leadMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Link Clicksunique_actions_link_clickMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Location Searchesunique_actions_onsite_conversion__find_locationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Mobile App Adds of Payment Infounique_actions_app_custom_event__fb_mobile_add_payment_infoMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Mobile App Adds to Cartunique_actions_app_custom_event__fb_mobile_add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Mobile App Adds to Wishlistunique_actions_app_custom_event__fb_mobile_add_to_wishlistMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Mobile App Checkouts Initiatedunique_actions_app_custom_event__fb_mobile_initiated_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Mobile App Content Viewsunique_actions_app_custom_event__fb_mobile_content_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Mobile App Custom Eventsunique_actions_app_custom_eventMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Mobile App Custom Events unique_actions_app_custom_event__otherMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Mobile App Installsunique_actions_mobile_app_installMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Mobile App Levels Completedunique_actions_app_custom_event__fb_mobile_level_achievedMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Mobile App Purchasesunique_actions_app_custom_event__fb_mobile_purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Mobile App Registrations Completedunique_actions_app_custom_event__fb_mobile_complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Mobile App Searchesunique_actions_app_custom_event__fb_mobile_searchMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Mobile App Tutorials Completedunique_actions_app_custom_event__fb_mobile_tutorial_completionMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Offline Leadsunique_actions_offline_conversion__leadMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Offline Other Conversionsunique_actions_offline_conversion__otherMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Offline Purchasesunique_actions_offline_conversion__purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Offline Registrations Completedunique_actions_offline_conversion__complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Omni App Activationsunique_actions_omni_activate_appMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Omni App Installsunique_actions_omni_app_installMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Omni Purchasesunique_actions_omni_purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique On-Facebook Adds to Cartunique_actions_onsite_conversion__add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique On-Facebook Adds to Wishlistunique_actions_onsite_conversion__add_to_wishlistMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique On-Facebook Content Viewsunique_actions_onsite_conversion__view_contentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique On-Facebook Leadsunique_actions_onsite_conversion__leadMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique On-Facebook Purchasesunique_actions_onsite_conversion__purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique On-Facebook Workflow Completionsunique_actions_onsite_conversion__flow_completeMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Outbound CTR The percentage of people who saw your ad and performed an outbound click.unique_outbound_clicks_ctr_outbound_clickMETRICNUMBER
  • insights
Unique Outbound Clicksunique_outbound_clicks_outbound_clickMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Page Engagementunique_actions_page_engagementMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Page Likesunique_actions_likeMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Photo Viewsunique_actions_photo_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Post Commentsunique_actions_commentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Post Engagementunique_actions_post_engagementMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Post Reactionsunique_actions_post_reactionMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Purchasesunique_actions_purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Registrations Completedunique_actions_complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Website Adds of Payment Infounique_actions_offsite_conversion__fb_pixel_add_payment_infoMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Website Adds to Cartunique_actions_offsite_conversion__fb_pixel_add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Website Adds to Wishlistunique_actions_offsite_conversion__fb_pixel_add_to_wishlistMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Website Checkouts Initiatedunique_actions_offsite_conversion__fb_pixel_initiate_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Website Content Viewsunique_actions_offsite_conversion__fb_pixel_view_contentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Website Conversionsunique_actions_offsite_conversionMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Website Leadsunique_actions_offsite_conversion__fb_pixel_leadMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Website Purchasesunique_actions_offsite_conversion__fb_pixel_purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Website Registrations Completedunique_actions_offsite_conversion__fb_pixel_complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Unique Website Searchesunique_actions_offsite_conversion__fb_pixel_searchMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Updated Timeupdated_timeDIMENSIONSTRING
  • adsets
  • campaigns
Use New App Clickuse_new_app_clickMETRICNUMBER
  • adsets
Video 30 Sec Watched Actionsvideo_30_sec_watched_actions_video_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Video Asset IDBreakdown by Video Asset ID.video_asset_idDIMENSIONSTRING
  • insights
  • campaign_insights
  • account_insights
Video Asset Thumbnail HashBreakdown by Video Asset Thumbnail Hash.video_asset_thumbnail_hashDIMENSIONSTRING
  • insights
  • campaign_insights
  • account_insights
Video Asset Thumbnail URLBreakdown by Video Asset Thumbnail URL.video_asset_thumbnail_urlDIMENSIONSTRING
  • insights
  • campaign_insights
  • account_insights
Video Asset Video IDBreakdown by Video Asset Video ID.video_asset_video_idDIMENSIONSTRING
  • insights
  • campaign_insights
  • account_insights
Video Asset Video NameBreakdown by Video Asset Video Name.video_asset_video_nameDIMENSIONSTRING
  • insights
  • campaign_insights
  • account_insights
Video Asset Video URLBreakdown by Video Asset Video URL.video_asset_video_urlDIMENSIONSTRING
  • insights
  • campaign_insights
  • account_insights
Video Average Play Timevideo_avg_time_watched_actions_video_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Video Playsvideo_play_actions_video_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Video Plays at 100 percentvideo_p100_watched_actions_video_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Video Plays at 25 percentvideo_p25_watched_actions_video_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Video Plays at 50 percentvideo_p50_watched_actions_video_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Video Plays at 75 percentvideo_p75_watched_actions_video_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Video Plays at 95 percentvideo_p95_watched_actions_video_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Video SoundView your data by whether sound was on or off for a video view. These values are estimated.action_video_soundDIMENSIONSTRING
  • insights
Video Thruplay Watched ActionsThe number of times your video was played to completion, or for at least 15 seconds.video_thruplay_watched_actions_video_viewMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Video View TypeView your data by whether a video view was auto-play or click-to-play. These values are estimated.action_video_typeDIMENSIONSTRING
  • insights
Website Adds of Payment Infoactions_offsite_conversion__fb_pixel_add_payment_infoMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Adds of Payment Info Conversion Valueaction_values_offsite_conversion__fb_pixel_add_payment_infoMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Adds to Cartactions_offsite_conversion__fb_pixel_add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Adds to Cart Conversion Valueaction_values_offsite_conversion__fb_pixel_add_to_cartMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Adds to Wishlistactions_offsite_conversion__fb_pixel_add_to_wishlistMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Adds to Wishlist Conversion Valueaction_values_offsite_conversion__fb_pixel_add_to_wishlistMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Applications Submittedconversions_submit_application_websiteMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Appointments Scheduledconversions_schedule_websiteMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Checkouts Initiatedactions_offsite_conversion__fb_pixel_initiate_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Checkouts Initiated Conversion Valueaction_values_offsite_conversion__fb_pixel_initiate_checkoutMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Contactsconversions_contact_websiteMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Content Viewsactions_offsite_conversion__fb_pixel_view_contentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Content Views Conversion Valueaction_values_offsite_conversion__fb_pixel_view_contentMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Customize Product Conversion Valueaction_values_offsite_conversion__fb_pixel_customMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Donationsconversions_donate_websiteMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Leadsactions_offsite_conversion__fb_pixel_leadMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Leads Conversion Valueaction_values_offsite_conversion__fb_pixel_leadMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Location Searchesconversions_find_location_websiteMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Products Customizedactions_offsite_conversion__fb_pixel_customMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Purchase ROAS The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.website_purchase_roas_offsite_conversion__fb_pixel_purchaseMETRICNUMBER
  • insights
Website Purchasesactions_offsite_conversion__fb_pixel_purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Purchases Conversion Valueaction_values_offsite_conversion__fb_pixel_purchaseMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Registrations Completedactions_offsite_conversion__fb_pixel_complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Registrations Completed Conversion Valueaction_values_offsite_conversion__fb_pixel_complete_registrationMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Searchesactions_offsite_conversion__fb_pixel_searchMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Searches Conversion Valueaction_values_offsite_conversion__fb_pixel_searchMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Subscribe Conversion Valueconversion_values_subscribe_websiteMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Subscriptionsconversions_subscribe_websiteMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website Trials Startedconversions_start_trial_websiteMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
Website URLView your data by website URL. These values are estimated.website_urlDIMENSIONSTRING
  • creatives
WeekThe dimension that determines how date-based data in a chart is handled.weekDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
  • pixels_data
  • pixels_list
YearThe dimension that determines how date-based data in a chart is handled.yearDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
  • pixels_data
  • pixels_list
Year MonthCan be used to report monthly metrics. For Reach, this will report accurately for the entire Month.monthDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
Year QuarterThe dimension that determines how date-based data in a chart is handled.year_quarterDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
  • pixels_data
  • pixels_list
Year WeekThe dimension that determines how date-based data in a chart is handled.year_weekDIMENSIONSTRING
  • account_insights
  • campaign_insights
  • insights
  • pixels_data
  • pixels_list
customize_product_totalconversions_customize_product_totalMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
customize_product_websiteconversions_customize_product_websiteMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights
onsite_conversion.messaging_conversation_started_7dunique_actions_onsite_conversion__messaging_conversation_started_7dMETRICNUMBER
  • insights
  • campaign_insights
  • account_insights

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