Label | Description | Name | Type | Data Type | Tables |
---|---|---|---|---|---|
3-Second Video Plays | actions_video_view | METRIC | NUMBER |
| |
Account Edit Link | Link to edit the Facebook ads account. | edit_link_account | DIMENSION | STRING |
|
Account ID | The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads, and billing. | account_id | DIMENSION | STRING |
|
Account ID | The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads, and billing. | account | DIMENSION | STRING |
|
Account Name | The name of the account. | configName | DIMENSION | STRING |
|
Account Status | The account status. | account_status | DIMENSION | STRING |
|
Account name | The name of the account. | account_name | DIMENSION | STRING |
|
Action Attribution Setting | action_attribution_setting | DIMENSION | STRING |
| |
Actor ID | The Facebook Page ID that is promoted. There is no current Facebook Ads field that includes the actual name of the Facebook page promoted, so this is the closest field that can be used. | actor_id | DIMENSION | STRING |
|
Ad Applink Treatment | Used for Dynamic Ads. Specify what action should occur if a person clicks a link in the ad, but the business' app is not installed on their device. For example, open a webpage displaying the product, or open the app in an app store on the person's mobile device. | applink_treatment | DIMENSION | STRING |
|
Ad Delivery | This tells you if your ad is currently running. | ad_status | DIMENSION | STRING |
|
Ad Format Asset | Breakdown by Ad Format Asset. | ad_format_asset | DIMENSION | STRING |
|
Ad ID | Unique ID of the ad being viewed in reporting | ad_id | DIMENSION | STRING |
|
Ad Image URL | Location of the creative image | image_url | DIMENSION | STRING |
|
Ad Instagram Actor ID | Unique identifier for Instagram Actor | instagram_actor_id | DIMENSION | STRING |
|
Ad Instagram Story ID | Unique identifier for Instagram Story | instagram_story_id | DIMENSION | STRING |
|
Ad Name | The name of the ad you're viewing in reporting. | ad_name | DIMENSION | STRING |
|
Ad Object ID | Unique identifier of the object | object_id | DIMENSION | STRING |
|
Ad Object Type | The type of object | object_type | DIMENSION | STRING |
|
Ad Object URL | Location of the object | object_url | DIMENSION | STRING |
|
Ad Preview Link | See how your published ad looks across different placements. | preview_shareable_link | DIMENSION | STRING |
|
Ad Set Bid Amount | The bid value of your ad set. | adset_bid_amount | DIMENSION | NUMBER |
|
Ad Set Budget Remaining | The remaining budget value of your ad set. | adset_budget_remaining | DIMENSION | NUMBER |
|
Ad Set Configured Status | This tells you if your ad set is currently running. | configured_status | DIMENSION | STRING |
|
Ad Set Daily Budget | The daily budget value of your ad set. | adset_daily_budget | DIMENSION | NUMBER |
|
Ad Set Edit Link | Ads Manager adset edit link | edit_link_adset | DIMENSION | STRING |
|
Ad Set ID | The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. | adset_id | DIMENSION | STRING |
|
Ad Set Lifetime Budget | The lifetime budget value of your ad set. | adset_lifetime_budget | DIMENSION | NUMBER |
|
Ad Set name | The name of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. | adset_name | DIMENSION | STRING |
|
Ad Thumbnail URL | Location of the creative's thumbnail | thumbnail_url | DIMENSION | STRING |
|
Ad UTM Campaign | Tracking parameter for campaign | utm_campaign | DIMENSION | STRING |
|
Ad UTM Content | Tracking parameter for content | utm_content | DIMENSION | STRING |
|
Ad UTM Medium | Tracking parameter for medium | utm_medium | DIMENSION | STRING |
|
Ad UTM Source | Tracking parameter for source | utm_source | DIMENSION | STRING |
|
Ad UTM Term | Tracking parameter for term | utm_term | DIMENSION | STRING |
|
Adds of Payment Info | actions_add_payment_info | METRIC | NUMBER |
| |
Adds of Payment Info Conversion Value | action_values_add_payment_info | METRIC | NUMBER |
| |
Adds to Cart | actions_add_to_cart | METRIC | NUMBER |
| |
Adds to Cart Conversion Value | action_values_add_to_cart | METRIC | NUMBER |
| |
Adds to Wishlist | actions_add_to_wishlist | METRIC | NUMBER |
| |
Adds to Wishlist Conversion Value | action_values_add_to_wishlist | METRIC | NUMBER |
| |
Age | The age ranges used in targeting for your ad set. This column does not apply to campaigns or ads, only ad sets. | age | DIMENSION | STRING |
|
Aggregation | E.g. browser_type, custom_data_field, device_os, device_type, event, host, people_reached, pii_keys, pii_lift, pixel_fire, event_detection_method, url, event_value_count, url_by_rule, event_total_counts, event_source, event_processing_results | aggregation | DIMENSION | STRING |
|
Amount Spent | The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. | spend | METRIC | NUMBER |
|
App Activations | actions_app_custom_event__fb_mobile_activate_app | METRIC | NUMBER |
| |
Applications Submitted | conversions_submit_application_total | METRIC | NUMBER |
| |
Applications Submitted | conversions_submit_application_facebook_page | METRIC | NUMBER |
| |
Appointments Scheduled | conversions_schedule_total | METRIC | NUMBER |
| |
Bid | The bid value of your ad set. | bid_amount | DIMENSION | NUMBER |
|
Bid Strategy | The way you want Meta to bid in the auction, based on your cost goals and your optimization for ad delivery. This will display as either lowest cost, cost cap, bid cap, target cost, highest value or minimum ROAS depending on your cost or ROAS control selection. | bid_strategy | DIMENSION | STRING |
|
Blocked Messaging Connections | actions_onsite_conversion__messaging_block | METRIC | NUMBER |
| |
Body | The text displayed in the body of your ad. This column does not apply to campaigns or ad sets, only ads. | body | DIMENSION | STRING |
|
Body Asset ID | Breakdown by Body Asset ID. | body_asset_id | DIMENSION | STRING |
|
Body Asset Text | Breakdown by Body Asset Text. | body_asset_text | DIMENSION | STRING |
|
Budget Remaining | The remaining budget value of your campaign. | budget_remaining | DIMENSION | NUMBER |
|
Buying Type | The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level. This column does not apply to ad sets or ads, only campaigns. | buying_type | DIMENSION | STRING |
|
CPC | The average cost for each click. | cpc | METRIC | NUMBER |
|
CPM | The average cost for 1,000 impressions. | cpm | METRIC | NUMBER |
|
CTR | The percentage of times people saw our ad and performed a click (all). | ctr | METRIC | NUMBER |
|
CTR | The percentage of times people saw your ad and performed a link click. | website_ctr_link_click | METRIC | NUMBER |
|
Call To Action Asset ID | Breakdown by Call To Action Asset ID. | call_to_action_asset_id | DIMENSION | STRING |
|
Call To Action Asset Name | Breakdown by Call To Action Asset Name. | call_to_action_asset_name | DIMENSION | STRING |
|
Call to action | The call to action type of your ad creative. | call_to_action_type | DIMENSION | STRING |
|
Campaign Daily Budget | The daily budget value of your campaign. | daily_budget | DIMENSION | NUMBER |
|
Campaign Delivery | This tells you if your campaign is currently running. | campaign_status | DIMENSION | STRING |
|
Campaign Edit Link | Ads Manager campaign edit link | edit_link_campaign | DIMENSION | STRING |
|
Campaign ID | The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. | campaign_id | DIMENSION | STRING |
|
Campaign Name | The name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. | campaign_name | DIMENSION | STRING |
|
Carousel Card | View your data by each card in a carousel ad. These values are estimated. | action_carousel_card_name | DIMENSION | STRING |
|
Carousel Card ID | The unique identifier for a carousel card. | action_carousel_card_id | DIMENSION | STRING |
|
Check-Ins | actions_checkin | METRIC | NUMBER |
| |
Checkouts Initiated | actions_initiate_checkout | METRIC | NUMBER |
| |
Checkouts Initiated Conversion Value | action_values_initiate_checkout | METRIC | NUMBER |
| |
Child Attachments | Data defining a child attachment associated with a link ad, used for Carousel ads. | child_attachments | DIMENSION | STRING |
|
Clicks | The number of clicks on your ads. | clicks | METRIC | NUMBER |
|
Contacts | conversions_contact_total | METRIC | NUMBER |
| |
Content Views | actions_view_content | METRIC | NUMBER |
| |
Content Views Conversion Value | action_values_omni_view_content | METRIC | NUMBER |
| |
Conversion Device | View your data by the devices people were using when they took any actions as a result of your ads. These values are estimated. | action_device | DIMENSION | STRING |
|
Conversions | Conversions = Online Conversions + Offline Conversions | conversions | METRIC | NUMBER |
|
Cost per 1,000 People Reached | The average cost to reach 1,000 people. | cpp | METRIC | NUMBER |
|
Cost per 3-Second Video Plays | Cost per | cost_per_action_type_video_view | METRIC | NUMBER |
|
Cost per Adds of Payment Info | Cost per | cost_per_action_type_add_payment_info | METRIC | NUMBER |
|
Cost per Adds to Cart | Cost per | cost_per_action_type_add_to_cart | METRIC | NUMBER |
|
Cost per Adds to Wishlist | Cost per | cost_per_action_type_add_to_wishlist | METRIC | NUMBER |
|
Cost per App Activations | Cost per | cost_per_action_type_app_custom_event__fb_mobile_activate_app | METRIC | NUMBER |
|
Cost per Applications Submitted | Cost per | cost_per_conversion_type_submit_application_total | METRIC | NUMBER |
|
Cost per Applications Submitted | Cost per | cost_per_conversion_type_submit_application_facebook_page | METRIC | NUMBER |
|
Cost per Appointments Scheduled | Cost per | cost_per_conversion_type_schedule_total | METRIC | NUMBER |
|
Cost per Blocked Messaging Connections | Cost per | cost_per_action_type_onsite_conversion__messaging_block | METRIC | NUMBER |
|
Cost per Check-Ins | Cost per | cost_per_action_type_checkin | METRIC | NUMBER |
|
Cost per Checkouts Initiated | Cost per | cost_per_action_type_initiate_checkout | METRIC | NUMBER |
|
Cost per Contacts | Cost per | cost_per_conversion_type_contact_total | METRIC | NUMBER |
|
Cost per Content Views | Cost per | cost_per_action_type_view_content | METRIC | NUMBER |
|
Cost per DEPRECATED - App Activations | Cost per | cost_per_action_type_omni_activate_app | METRIC | NUMBER |
|
Cost per DEPRECATED - Find Location Other | Cost per | cost_per_conversion_type_find_location_other | METRIC | NUMBER |
|
Cost per DEPRECATED - Interactive Component Taps | Cost per | cost_per_action_type_interactive_component_tap | METRIC | NUMBER |
|
Cost per DEPRECATED - Lead Gen Grouped | Cost per | cost_per_action_type_leadgen_grouped | METRIC | NUMBER |
|
Cost per DEPRECATED - On-Facebook Clicks to Call | Cost per | cost_per_action_type_onsite_conversion__click_to_call | METRIC | NUMBER |
|
Cost per DEPRECATED - On-Facebook Leads | Cost per | cost_per_action_type_onsite_conversion__lead | METRIC | NUMBER |
|
Cost per DEPRECATED - On-Facebook Messaging First Reply | Cost per | cost_per_action_type_onsite_conversion__messaging_first_reply | METRIC | NUMBER |
|
Cost per DEPRECATED - Products Customized | Cost per | cost_per_action_type_omni_custom | METRIC | NUMBER |
|
Cost per DEPRECATED - Unique Interactive Component Taps | Cost per | cost_per_unique_action_type_interactive_component_tap | METRIC | NUMBER |
|
Cost per DEPRECATED - Unique Lead Gen Grouped | Cost per | cost_per_unique_action_type_leadgen_grouped | METRIC | NUMBER |
|
Cost per DEPRECATED - Unique On-Facebook Applications Submitted | Cost per | cost_per_unique_action_type_onsite_conversion__submit_application | METRIC | NUMBER |
|
Cost per DEPRECATED - Unique On-Facebook Clicks to Call | Cost per | cost_per_unique_action_type_onsite_conversion__click_to_call | METRIC | NUMBER |
|
Cost per DEPRECATED - Unique On-Facebook Leads Grouped | Cost per | cost_per_unique_action_type_onsite_conversion__lead_grouped | METRIC | NUMBER |
|
Cost per DEPRECATED - Unique On-Facebook Messaging First Reply | Cost per | cost_per_unique_action_type_onsite_conversion__messaging_first_reply | METRIC | NUMBER |
|
Cost per DEPRECATED - Unique On-Facebook Post Saves | Cost per | cost_per_unique_action_type_onsite_conversion__post_save | METRIC | NUMBER |
|
Cost per DEPRECATED - Unique Posts | Cost per | cost_per_unique_action_type_post | METRIC | NUMBER |
|
Cost per DEPRECATED - Unique Website Products Customized | Cost per | cost_per_unique_action_type_offsite_conversion__fb_pixel_custom | METRIC | NUMBER |
|
Cost per Donations | Cost per | cost_per_conversion_type_donate_total | METRIC | NUMBER |
|
Cost per Estimated Ad Recall Lift | Cost per An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. | cost_per_estimated_ad_recallers | METRIC | NUMBER |
|
Cost per Estimated Call Confirmation Clicks | Cost per The estimated number of people who clicked the call button on a call confirmation dialogue after an ad with a call destination is clicked. | cost_per_action_type_click_to_call_call_confirm | METRIC | NUMBER |
|
Cost per Event Responses | Cost per | cost_per_action_type_rsvp | METRIC | NUMBER |
|
Cost per In-App Ad Clicks | Cost per | cost_per_conversion_type_ad_click_mobile_app | METRIC | NUMBER |
|
Cost per Landing Page Views | Cost per | cost_per_action_type_landing_page_view | METRIC | NUMBER |
|
Cost per Leads | Cost per | cost_per_action_type_lead | METRIC | NUMBER |
|
Cost per Link Clicks | Cost per | cost_per_action_type_link_click | METRIC | NUMBER |
|
Cost per Location Searches | Cost per | cost_per_conversion_type_find_location_total | METRIC | NUMBER |
|
Cost per Mobile App Adds of Payment Info | Cost per | cost_per_action_type_app_custom_event__fb_mobile_add_payment_info | METRIC | NUMBER |
|
Cost per Mobile App Adds to Cart | Cost per | cost_per_action_type_app_custom_event__fb_mobile_add_to_cart | METRIC | NUMBER |
|
Cost per Mobile App Adds to Wishlist | Cost per | cost_per_action_type_app_custom_event__fb_mobile_add_to_wishlist | METRIC | NUMBER |
|
Cost per Mobile App Applications Submitted | Cost per | cost_per_conversion_type_submit_application_mobile_app | METRIC | NUMBER |
|
Cost per Mobile App Appointments Scheduled | Cost per | cost_per_conversion_type_schedule_mobile_app | METRIC | NUMBER |
|
Cost per Mobile App Checkouts Initiated | Cost per | cost_per_action_type_app_custom_event__fb_mobile_initiated_checkout | METRIC | NUMBER |
|
Cost per Mobile App Content Views | Cost per | cost_per_action_type_app_custom_event__fb_mobile_content_view | METRIC | NUMBER |
|
Cost per Mobile App Custom Events | Cost per | cost_per_action_type_app_custom_event__other | METRIC | NUMBER |
|
Cost per Mobile App Installs | Cost per | cost_per_action_type_mobile_app_install | METRIC | NUMBER |
|
Cost per Mobile App Levels Achieved | Cost per | cost_per_action_type_app_custom_event__fb_mobile_level_achieved | METRIC | NUMBER |
|
Cost per Mobile App Purchases | Cost per | cost_per_action_type_app_custom_event__fb_mobile_purchase | METRIC | NUMBER |
|
Cost per Mobile App Registrations Completed | Cost per | cost_per_action_type_app_custom_event__fb_mobile_complete_registration | METRIC | NUMBER |
|
Cost per Mobile App Searches | Cost per | cost_per_action_type_app_custom_event__fb_mobile_search | METRIC | NUMBER |
|
Cost per Mobile App Subscriptions | Cost per | cost_per_conversion_type_subscribe_mobile_app | METRIC | NUMBER |
|
Cost per Mobile App Trials Started | Cost per | cost_per_conversion_type_start_trial_mobile_app | METRIC | NUMBER |
|
Cost per Mobile App Tutorials Completed | Cost per | cost_per_action_type_app_custom_event__fb_mobile_tutorial_completion | METRIC | NUMBER |
|
Cost per New Messaging Connections | Cost per | cost_per_action_type_onsite_conversion__messaging_conversation_started_7d | METRIC | NUMBER |
|
Cost per Offline Adds to Wishlist | Cost per | cost_per_action_type_offline_conversion__add_to_wishlist | METRIC | NUMBER |
|
Cost per Offline Applications Submitted | Cost per | cost_per_conversion_type_submit_application_offline | METRIC | NUMBER |
|
Cost per Offline Appointments Scheduled | Cost per | cost_per_conversion_type_schedule_offline | METRIC | NUMBER |
|
Cost per Offline Checkouts Initiated | Cost per | cost_per_action_type_offline_conversion__initiate_checkout | METRIC | NUMBER |
|
Cost per Offline Find Location Conversion Value | Cost per | cost_per_conversion_type_find_location_offline | METRIC | NUMBER |
|
Cost per Offline Leads | Cost per | cost_per_action_type_offline_conversion__lead | METRIC | NUMBER |
|
Cost per Offline Other Conversions | Cost per | cost_per_action_type_offline_conversion__other | METRIC | NUMBER |
|
Cost per Offline Purchases | Cost per | cost_per_action_type_offline_conversion__purchase | METRIC | NUMBER |
|
Cost per Offline Registrations Completed | Cost per | cost_per_action_type_offline_conversion__complete_registration | METRIC | NUMBER |
|
Cost per Omni Adds to Cart | Cost per | cost_per_action_type_omni_add_to_cart | METRIC | NUMBER |
|
Cost per Omni App Installs | Cost per | cost_per_action_type_omni_app_install | METRIC | NUMBER |
|
Cost per Omni Checkouts Initiated | Cost per | cost_per_action_type_omni_initiated_checkout | METRIC | NUMBER |
|
Cost per Omni Content Views | Cost per | cost_per_action_type_omni_view_content | METRIC | NUMBER |
|
Cost per Omni Purchases | Cost per | cost_per_action_type_omni_purchase | METRIC | NUMBER |
|
Cost per Omni Registrations Completed | Cost per | cost_per_action_type_omni_complete_registration | METRIC | NUMBER |
|
Cost per Omni Searches | Cost per | cost_per_action_type_omni_search | METRIC | NUMBER |
|
Cost per Omni Unique Adds to Cart | Cost per | cost_per_unique_action_type_omni_add_to_cart | METRIC | NUMBER |
|
Cost per Omni Unique Checkouts Initiated | Cost per | cost_per_unique_action_type_omni_initiated_checkout | METRIC | NUMBER |
|
Cost per Omni Unique Content Views | Cost per | cost_per_unique_action_type_omni_view_content | METRIC | NUMBER |
|
Cost per Omni Unique Registrations Completed | Cost per | cost_per_unique_action_type_omni_complete_registration | METRIC | NUMBER |
|
Cost per Omni Unique Searches | Cost per | cost_per_unique_action_type_omni_search | METRIC | NUMBER |
|
Cost per On-Facebook Add to Cart | Cost per | cost_per_action_type_onsite_conversion__add_to_cart | METRIC | NUMBER |
|
Cost per On-Facebook Adds to Wishlist | Cost per | cost_per_action_type_onsite_conversion__add_to_wishlist | METRIC | NUMBER |
|
Cost per On-Facebook Applications Submitted | Cost per | cost_per_action_type_onsite_conversion__submit_application | METRIC | NUMBER |
|
Cost per On-Facebook Applications Submitted | Cost per | cost_per_conversion_type_submit_application_on_facebook | METRIC | NUMBER |
|
Cost per On-Facebook Checkouts Initiated | Cost per | cost_per_action_type_onsite_conversion__initiate_checkout | METRIC | NUMBER |
|
Cost per On-Facebook Leads | Cost per | cost_per_action_type_onsite_conversion__lead_grouped | METRIC | NUMBER |
|
Cost per On-Facebook Location Searches | Cost per | cost_per_action_type_onsite_conversion__find_location | METRIC | NUMBER |
|
Cost per On-Facebook Purchases | Cost per | cost_per_action_type_onsite_conversion__purchase | METRIC | NUMBER |
|
Cost per On-Facebook View Content | Cost per | cost_per_action_type_onsite_conversion__view_content | METRIC | NUMBER |
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Cost per On-Facebook Workflow Completions | Cost per | cost_per_action_type_onsite_conversion__flow_complete | METRIC | NUMBER |
|
Cost per Outbound Clicks | Cost per | cost_per_outbound_click_outbound_click | METRIC | NUMBER |
|
Cost per Page Engagement | Cost per | cost_per_action_type_page_engagement | METRIC | NUMBER |
|
Cost per Page Likes | Cost per | cost_per_action_type_like | METRIC | NUMBER |
|
Cost per Photo Views | Cost per | cost_per_action_type_photo_view | METRIC | NUMBER |
|
Cost per Post Comments | Cost per | cost_per_action_type_comment | METRIC | NUMBER |
|
Cost per Post Engagement | Cost per | cost_per_action_type_post_engagement | METRIC | NUMBER |
|
Cost per Post Reactions | Cost per | cost_per_action_type_post_reaction | METRIC | NUMBER |
|
Cost per Post Saves | Cost per | cost_per_action_type_onsite_conversion__post_save | METRIC | NUMBER |
|
Cost per Post Shares | Cost per | cost_per_action_type_post | METRIC | NUMBER |
|
Cost per Purchases | Cost per | cost_per_action_type_purchase | METRIC | NUMBER |
|
Cost per Registrations Completed | Cost per | cost_per_action_type_complete_registration | METRIC | NUMBER |
|
Cost per Searches | Cost per | cost_per_action_type_search | METRIC | NUMBER |
|
Cost per Subscriptions | Cost per | cost_per_conversion_type_subscribe_total | METRIC | NUMBER |
|
Cost per Trials Started | Cost per | cost_per_conversion_type_start_trial_total | METRIC | NUMBER |
|
Cost per Unique 3-Second Continuous Video Plays | Cost per | cost_per_unique_action_type_video_view | METRIC | NUMBER |
|
Cost per Unique Actions Omni Custom | Cost per | cost_per_unique_action_type_omni_custom | METRIC | NUMBER |
|
Cost per Unique Adds of Payment Info | Cost per | cost_per_unique_action_type_add_payment_info | METRIC | NUMBER |
|
Cost per Unique Adds to Cart | Cost per | cost_per_unique_action_type_add_to_cart | METRIC | NUMBER |
|
Cost per Unique Adds to Wishlist | Cost per | cost_per_unique_action_type_add_to_wishlist | METRIC | NUMBER |
|
Cost per Unique App Activations | Cost per | cost_per_unique_action_type_app_custom_event__fb_mobile_activate_app | METRIC | NUMBER |
|
Cost per Unique Blocked Messaging Connections | Cost per | cost_per_unique_action_type_onsite_conversion__messaging_block | METRIC | NUMBER |
|
Cost per Unique Check-Ins | Cost per | cost_per_unique_action_type_checkin | METRIC | NUMBER |
|
Cost per Unique Checkouts Initiated | Cost per | cost_per_unique_action_type_initiate_checkout | METRIC | NUMBER |
|
Cost per Unique Clicks | Cost per The number of people who performed a click (all). | cost_per_unique_click | METRIC | NUMBER |
|
Cost per Unique Content Views | Cost per | cost_per_unique_action_type_view_content | METRIC | NUMBER |
|
Cost per Unique Estimated Call Confirmation Clicks | Cost per The estimated number of people who clicked the call button on a call confirmation dialogue after an ad with a call destination is clicked. | cost_per_unique_action_type_click_to_call_call_confirm | METRIC | NUMBER |
|
Cost per Unique Event Responses | Cost per | cost_per_unique_action_type_rsvp | METRIC | NUMBER |
|
Cost per Unique Landing Page Views | Cost per | cost_per_unique_action_type_landing_page_view | METRIC | NUMBER |
|
Cost per Unique Leads | Cost per | cost_per_unique_action_type_lead | METRIC | NUMBER |
|
Cost per Unique Link Clicks | Cost per | cost_per_unique_action_type_link_click | METRIC | NUMBER |
|
Cost per Unique Location Searches | Cost per | cost_per_unique_action_type_onsite_conversion__find_location | METRIC | NUMBER |
|
Cost per Unique Mobile App Adds of Payment Info | Cost per | cost_per_unique_action_type_app_custom_event__fb_mobile_add_payment_info | METRIC | NUMBER |
|
Cost per Unique Mobile App Adds to Cart | Cost per | cost_per_unique_action_type_app_custom_event__fb_mobile_add_to_cart | METRIC | NUMBER |
|
Cost per Unique Mobile App Adds to Wishlist | Cost per | cost_per_unique_action_type_app_custom_event__fb_mobile_add_to_wishlist | METRIC | NUMBER |
|
Cost per Unique Mobile App Checkouts Initiated | Cost per | cost_per_unique_action_type_app_custom_event__fb_mobile_initiated_checkout | METRIC | NUMBER |
|
Cost per Unique Mobile App Content Views | Cost per | cost_per_unique_action_type_app_custom_event__fb_mobile_content_view | METRIC | NUMBER |
|
Cost per Unique Mobile App Custom Events | Cost per | cost_per_unique_action_type_app_custom_event | METRIC | NUMBER |
|
Cost per Unique Mobile App Custom Events | Cost per | cost_per_unique_action_type_app_custom_event__other | METRIC | NUMBER |
|
Cost per Unique Mobile App Installs | Cost per | cost_per_unique_action_type_mobile_app_install | METRIC | NUMBER |
|
Cost per Unique Mobile App Levels Completed | Cost per | cost_per_unique_action_type_app_custom_event__fb_mobile_level_achieved | METRIC | NUMBER |
|
Cost per Unique Mobile App Purchases | Cost per | cost_per_unique_action_type_app_custom_event__fb_mobile_purchase | METRIC | NUMBER |
|
Cost per Unique Mobile App Registrations Completed | Cost per | cost_per_unique_action_type_app_custom_event__fb_mobile_complete_registration | METRIC | NUMBER |
|
Cost per Unique Mobile App Searches | Cost per | cost_per_unique_action_type_app_custom_event__fb_mobile_search | METRIC | NUMBER |
|
Cost per Unique Mobile App Tutorials Completed | Cost per | cost_per_unique_action_type_app_custom_event__fb_mobile_tutorial_completion | METRIC | NUMBER |
|
Cost per Unique Offline Leads | Cost per | cost_per_unique_action_type_offline_conversion__lead | METRIC | NUMBER |
|
Cost per Unique Offline Other Conversions | Cost per | cost_per_unique_action_type_offline_conversion__other | METRIC | NUMBER |
|
Cost per Unique Offline Purchases | Cost per | cost_per_unique_action_type_offline_conversion__purchase | METRIC | NUMBER |
|
Cost per Unique Offline Registrations Completed | Cost per | cost_per_unique_action_type_offline_conversion__complete_registration | METRIC | NUMBER |
|
Cost per Unique Omni App Activations | Cost per | cost_per_unique_action_type_omni_activate_app | METRIC | NUMBER |
|
Cost per Unique Omni App Installs | Cost per | cost_per_unique_action_type_omni_app_install | METRIC | NUMBER |
|
Cost per Unique Omni Purchases | Cost per | cost_per_unique_action_type_omni_purchase | METRIC | NUMBER |
|
Cost per Unique On-Facebook Adds to Cart | Cost per | cost_per_unique_action_type_onsite_conversion__add_to_cart | METRIC | NUMBER |
|
Cost per Unique On-Facebook Adds to Wishlist | Cost per | cost_per_unique_action_type_onsite_conversion__add_to_wishlist | METRIC | NUMBER |
|
Cost per Unique On-Facebook Content Views | Cost per | cost_per_unique_action_type_onsite_conversion__view_content | METRIC | NUMBER |
|
Cost per Unique On-Facebook Leads | Cost per | cost_per_unique_action_type_onsite_conversion__lead | METRIC | NUMBER |
|
Cost per Unique On-Facebook Purchases | Cost per | cost_per_unique_action_type_onsite_conversion__purchase | METRIC | NUMBER |
|
Cost per Unique On-Facebook Workflow Completions | Cost per | cost_per_unique_action_type_onsite_conversion__flow_complete | METRIC | NUMBER |
|
Cost per Unique Outbound Clicks | Cost per | cost_per_unique_outbound_click_outbound_click | METRIC | NUMBER |
|
Cost per Unique Page Engagement | Cost per | cost_per_unique_action_type_page_engagement | METRIC | NUMBER |
|
Cost per Unique Page Likes | Cost per | cost_per_unique_action_type_like | METRIC | NUMBER |
|
Cost per Unique Photo Views | Cost per | cost_per_unique_action_type_photo_view | METRIC | NUMBER |
|
Cost per Unique Post Comments | Cost per | cost_per_unique_action_type_comment | METRIC | NUMBER |
|
Cost per Unique Post Engagement | Cost per | cost_per_unique_action_type_post_engagement | METRIC | NUMBER |
|
Cost per Unique Post Reactions | Cost per | cost_per_unique_action_type_post_reaction | METRIC | NUMBER |
|
Cost per Unique Purchases | Cost per | cost_per_unique_action_type_purchase | METRIC | NUMBER |
|
Cost per Unique Registrations Completed | Cost per | cost_per_unique_action_type_complete_registration | METRIC | NUMBER |
|
Cost per Unique Website Adds of Payment Info | Cost per | cost_per_unique_action_type_offsite_conversion__fb_pixel_add_payment_info | METRIC | NUMBER |
|
Cost per Unique Website Adds to Cart | Cost per | cost_per_unique_action_type_offsite_conversion__fb_pixel_add_to_cart | METRIC | NUMBER |
|
Cost per Unique Website Adds to Wishlist | Cost per | cost_per_unique_action_type_offsite_conversion__fb_pixel_add_to_wishlist | METRIC | NUMBER |
|
Cost per Unique Website Checkouts Initiated | Cost per | cost_per_unique_action_type_offsite_conversion__fb_pixel_initiate_checkout | METRIC | NUMBER |
|
Cost per Unique Website Content Views | Cost per | cost_per_unique_action_type_offsite_conversion__fb_pixel_view_content | METRIC | NUMBER |
|
Cost per Unique Website Conversions | Cost per | cost_per_unique_action_type_offsite_conversion | METRIC | NUMBER |
|
Cost per Unique Website Leads | Cost per | cost_per_unique_action_type_offsite_conversion__fb_pixel_lead | METRIC | NUMBER |
|
Cost per Unique Website Purchases | Cost per | cost_per_unique_action_type_offsite_conversion__fb_pixel_purchase | METRIC | NUMBER |
|
Cost per Unique Website Registrations Completed | Cost per | cost_per_unique_action_type_offsite_conversion__fb_pixel_complete_registration | METRIC | NUMBER |
|
Cost per Unique Website Searches | Cost per | cost_per_unique_action_type_offsite_conversion__fb_pixel_search | METRIC | NUMBER |
|
Cost per Website Adds of Payment Info | Cost per | cost_per_action_type_offsite_conversion__fb_pixel_add_payment_info | METRIC | NUMBER |
|
Cost per Website Adds to Cart | Cost per | cost_per_action_type_offsite_conversion__fb_pixel_add_to_cart | METRIC | NUMBER |
|
Cost per Website Adds to Wishlist | Cost per | cost_per_action_type_offsite_conversion__fb_pixel_add_to_wishlist | METRIC | NUMBER |
|
Cost per Website Applications Submitted | Cost per | cost_per_conversion_type_submit_application_website | METRIC | NUMBER |
|
Cost per Website Appointments Scheduled | Cost per | cost_per_conversion_type_schedule_website | METRIC | NUMBER |
|
Cost per Website Checkouts Initiated | Cost per | cost_per_action_type_offsite_conversion__fb_pixel_initiate_checkout | METRIC | NUMBER |
|
Cost per Website Contacts | Cost per | cost_per_conversion_type_contact_website | METRIC | NUMBER |
|
Cost per Website Content Views | Cost per | cost_per_action_type_offsite_conversion__fb_pixel_view_content | METRIC | NUMBER |
|
Cost per Website Donations | Cost per | cost_per_conversion_type_donate_website | METRIC | NUMBER |
|
Cost per Website Leads | Cost per | cost_per_action_type_offsite_conversion__fb_pixel_lead | METRIC | NUMBER |
|
Cost per Website Location Searches | Cost per | cost_per_conversion_type_find_location_website | METRIC | NUMBER |
|
Cost per Website Products Customized | Cost per | cost_per_action_type_offsite_conversion__fb_pixel_custom | METRIC | NUMBER |
|
Cost per Website Purchases | Cost per | cost_per_action_type_offsite_conversion__fb_pixel_purchase | METRIC | NUMBER |
|
Cost per Website Registrations Completed | Cost per | cost_per_action_type_offsite_conversion__fb_pixel_complete_registration | METRIC | NUMBER |
|
Cost per Website Searches | Cost per | cost_per_action_type_offsite_conversion__fb_pixel_search | METRIC | NUMBER |
|
Cost per Website Subscriptions | Cost per | cost_per_conversion_type_subscribe_website | METRIC | NUMBER |
|
Cost per Website Trials Started | Cost per | cost_per_conversion_type_start_trial_website | METRIC | NUMBER |
|
Cost per customize_product_total | Cost per | cost_per_conversion_type_customize_product_total | METRIC | NUMBER |
|
Cost per customize_product_website | Cost per | cost_per_conversion_type_customize_product_website | METRIC | NUMBER |
|
Cost per onsite_conversion.messaging_conversation_started_7d | Cost per | cost_per_unique_action_type_onsite_conversion__messaging_conversation_started_7d | METRIC | NUMBER |
|
Country | Dimension that lists countries. | country | DIMENSION | STRING |
|
Created Time | created_time | DIMENSION | STRING |
| |
Creative ID | The unique ID of the ad you're viewing in reporting. This column does not apply to campaigns or ad sets, only ads. | creative_id | DIMENSION | STRING |
|
Creator ID | Unique identifier for a creator | creator_id | DIMENSION | STRING |
|
Currency | Currency that is used by your ad account. | account_currency | DIMENSION | STRING |
|
Custom | custom | DIMENSION | STRING |
| |
DEPRECATED - App Activations | actions_omni_activate_app | METRIC | NUMBER |
| |
DEPRECATED - Cost per Result | Amount Spent / Results | cost_per_result | METRIC | NUMBER |
|
DEPRECATED - Find Location Other | conversions_find_location_other | METRIC | NUMBER |
| |
DEPRECATED - Find Location Other Conversion Value | conversion_values_find_location_other | METRIC | NUMBER |
| |
DEPRECATED - Interactive Component Taps | actions_interactive_component_tap | METRIC | NUMBER |
| |
DEPRECATED - Lead Gen Grouped | actions_leadgen_grouped | METRIC | NUMBER |
| |
DEPRECATED - On-Facebook Clicks to Call | actions_onsite_conversion__click_to_call | METRIC | NUMBER |
| |
DEPRECATED - On-Facebook Leads | actions_onsite_conversion__lead | METRIC | NUMBER |
| |
DEPRECATED - On-Facebook Messaging First Reply | actions_onsite_conversion__messaging_first_reply | METRIC | NUMBER |
| |
DEPRECATED - Products Customized | actions_omni_custom | METRIC | NUMBER |
| |
DEPRECATED - Results | Results is calculated depending on the objective | results | METRIC | NUMBER |
|
DEPRECATED - Unique Interactive Component Taps | unique_actions_interactive_component_tap | METRIC | NUMBER |
| |
DEPRECATED - Unique Lead Gen Grouped | unique_actions_leadgen_grouped | METRIC | NUMBER |
| |
DEPRECATED - Unique On-Facebook Applications Submitted | unique_actions_onsite_conversion__submit_application | METRIC | NUMBER |
| |
DEPRECATED - Unique On-Facebook Clicks to Call | unique_actions_onsite_conversion__click_to_call | METRIC | NUMBER |
| |
DEPRECATED - Unique On-Facebook Leads Grouped | unique_actions_onsite_conversion__lead_grouped | METRIC | NUMBER |
| |
DEPRECATED - Unique On-Facebook Messaging First Reply | unique_actions_onsite_conversion__messaging_first_reply | METRIC | NUMBER |
| |
DEPRECATED - Unique On-Facebook Post Saves | unique_actions_onsite_conversion__post_save | METRIC | NUMBER |
| |
DEPRECATED - Unique Posts | unique_actions_post | METRIC | NUMBER |
| |
DEPRECATED - Unique Website Products Customized | unique_actions_offsite_conversion__fb_pixel_custom | METRIC | NUMBER |
| |
DMA | Designated Market Area of ad targeting | dma | DIMENSION | STRING |
|
DMA Code | Designated Market Area of ad targeting | dma_code | DIMENSION | STRING |
|
Daily Min Spend Target | daily_min_spend_target | METRIC | NUMBER |
| |
Daily Spend Cap | daily_spend_cap | METRIC | NUMBER |
| |
Data Freshness | Used by Power My Analytics to improve report quality. | dataFreshness | DIMENSION | STRING |
|
Data Source | Data source title | dataSource | DIMENSION | STRING |
|
Data Source Logo | Data source logo | dataSourceLogo | DIMENSION | STRING |
|
Date | The dimension that determines how date-based data in a chart is handled (the time dimension). | date | DIMENSION | STRING |
|
Date Created | The date when the campaign, ad set or ad was newly created. | creation_time | DIMENSION | STRING |
|
Day Of Month | The dimension that determines how date-based data in a chart is handled. | day_of_month | DIMENSION | STRING |
|
Day Of Week | The dimension that determines how date-based data in a chart is handled. | day_of_week | DIMENSION | STRING |
|
Delivery | The current delivery status of your campaign, ad set or ad delivery. | status | DIMENSION | STRING |
|
Description Asset ID | Breakdown by Description Asset ID. | description_asset_id | DIMENSION | STRING |
|
Description Asset Text | Breakdown by Description Asset Text. | description_asset_text | DIMENSION | STRING |
|
Destination | View your data by the URL people went to after clicking on your ad. These values are estimated. | action_destination | DIMENSION | STRING |
|
Destination Type | destination_type | DIMENSION | STRING |
| |
Destination URL | destination_url | DIMENSION | STRING |
| |
Device Platform | View your data by placement where your ad was shown and devices people were using when they saw your ads (ex: Facebook desktop News Feed, Instagram mobile News Feed). These values are estimated. | device_platform | DIMENSION | STRING |
|
Donations | conversions_donate_total | METRIC | NUMBER |
| |
Enable Automatic Matching | Represents whether automatic advanced matching is enabled for the pixel for identity matching purposes | enable_automatic_matching | DIMENSION | NUMBER |
|
End Time | end_time | DIMENSION | STRING |
| |
Ends | Date and time a campaign ends. | stop_time | DIMENSION | STRING |
|
Estimated Ad Recall Lift | An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. | estimated_ad_recallers | METRIC | NUMBER |
|
Estimated Ad Recall Lift Rate | The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. | estimated_ad_recall_rate | METRIC | NUMBER |
|
Estimated Call Confirmation Clicks | The estimated number of people who clicked the call button on a call confirmation dialogue after an ad with a call destination is clicked. | actions_click_to_call_call_confirm | METRIC | NUMBER |
|
Event Responses | actions_rsvp | METRIC | NUMBER |
| |
Facebook Pixel | The Facebook pixel code used to report conversions and track website activity. This column does not apply to campaigns or ad sets, only ads. | pixel_id | DIMENSION | STRING |
|
Find Location Conversion Value | conversion_values_find_location_total | METRIC | NUMBER |
| |
Find Location Conversion Value | action_values_onsite_conversion__find_location | METRIC | NUMBER |
| |
Frequency | The average number of times each person saw your ad. | frequency | METRIC | NUMBER |
|
Frequency Value | The number of times an ad in your Reach and Frequency campaign was served to each person. This field can only be reported with the metric 'Reach'. | frequency_value | DIMENSION | STRING |
|
Function Execution ID | Firebase functions execution id | executionId | DIMENSION | STRING |
|
Gender | The genders used in targeting for your ad set. This column does not apply to campaigns or ads, only ad sets. | gender | DIMENSION | STRING |
|
Headline | The text displayed in the title of your ad. This column does not apply to campaigns or ad sets, only ads. | title | DIMENSION | STRING |
|
Hour of Day - Advertiser Time Zone | hourly_stats_aggregated_by_advertiser_time_zone | DIMENSION | STRING |
| |
Hour of Day - Audience Time Zone | hourly_stats_aggregated_by_audience_time_zone | DIMENSION | STRING |
| |
Image Asset Hash | Breakdown by Image Asset Hash. | image_asset_hash | DIMENSION | STRING |
|
Image Asset ID | Breakdown by Image Asset ID. | image_asset_id | DIMENSION | STRING |
|
Image Asset Name | Breakdown by Image Asset Name. | image_asset_name | DIMENSION | STRING |
|
Image Asset URL | Breakdown by Image Asset URL. | image_asset_url | DIMENSION | STRING |
|
Impression Device | View your data by the devices people were using when they saw your ads. These values are estimated. | impression_device | DIMENSION | STRING |
|
Impressions | The number of times your ads were on screen. | impressions | METRIC | NUMBER |
|
In-App Ad Clicks | conversions_ad_click_mobile_app | METRIC | NUMBER |
| |
Inline Link Clicks | DEPRECATED | inline_link_clicks | METRIC | NUMBER |
|
Inline Post Engagement | DEPRECATED | inline_post_engagement | METRIC | NUMBER |
|
Instant Experience Component | View your data by each component in an Instant Experience. These values are estimated. | action_canvas_component_name | DIMENSION | STRING |
|
Instant Experience View Percentage | The average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more. | canvas_avg_view_percent | METRIC | NUMBER |
|
Instant Experience View Time | The average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more. | canvas_avg_view_time | METRIC | NUMBER |
|
Is Dynamic Creative | is_dynamic_creative | METRIC | NUMBER |
| |
Is Skadnetwork Attribution | is_skadnetwork_attribution | DIMENSION | BOOLEAN |
| |
Landing Page Views | actions_landing_page_view | METRIC | NUMBER |
| |
Leads | actions_lead | METRIC | NUMBER |
| |
Leads Conversion Value | action_values_lead | METRIC | NUMBER |
| |
Learning Stage Info Conversions | learning_stage_info_conversions | METRIC | NUMBER |
| |
Lifetime Budget | lifetime_budget | DIMENSION | NUMBER |
| |
Lifetime Spend Cap | lifetime_spend_cap | METRIC | NUMBER |
| |
Link | The URL that the call-to-action button or link in your ad directs people to. | link_url | DIMENSION | STRING |
|
Link Clicks | actions_link_click | METRIC | NUMBER |
| |
Link To Post | link_to_post | DIMENSION | STRING |
| |
Link URL Asset ID | Breakdown by Link URL Asset ID. | link_url_asset_id | DIMENSION | STRING |
|
Link URL Asset Website URL | Breakdown by Link URL Asset Website URL. | link_url_asset_website_url | DIMENSION | STRING |
|
Live Adds of Payment Info | The hourly number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | data_AddPaymentInfo | METRIC | NUMBER |
|
Live Adds to Cart | The hourly number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | data_AddToCart | METRIC | NUMBER |
|
Live Adds to Wishlist | The hourly number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | data_AddToWishlist | METRIC | NUMBER |
|
Live Applications Submitted | The hourly number of submit application events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | data_SubmitApplication | METRIC | NUMBER |
|
Live Appointments Scheduled | The hourly number of schedule events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | data_Schedule | METRIC | NUMBER |
|
Live Checkouts Initiated | The hourly number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | data_InitiateCheckout | METRIC | NUMBER |
|
Live Contacts | The hourly number of contact events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | data_Contact | METRIC | NUMBER |
|
Live Content Views | The hourly number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | data_ViewContent | METRIC | NUMBER |
|
Live Donations | The hourly number of donate events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | data_Donate | METRIC | NUMBER |
|
Live Landing Page Views | The hourly number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel. | data_PageView | METRIC | NUMBER |
|
Live Leads | The hourly number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools. | data_Lead | METRIC | NUMBER |
|
Live Location Searches | The hourly number of find location events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | data_FindLocation | METRIC | NUMBER |
|
Live Products Customized | The hourly number of customize product events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | data_CustomizeProduct | METRIC | NUMBER |
|
Live Purchases | The hourly number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | data_Purchase | METRIC | NUMBER |
|
Live Registrations Completed | The hourly number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | data_CompleteRegistration | METRIC | NUMBER |
|
Live Searches | The hourly number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | data_Search | METRIC | NUMBER |
|
Live Subscriptions | The hourly number of subscribe events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | data_Subscribe | METRIC | NUMBER |
|
Live Trials Started | The hourly number of start trial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. | data_StartTrial | METRIC | NUMBER |
|
Location Searches | conversions_find_location_total | METRIC | NUMBER |
| |
Mobile App Adds of Payment Info | actions_app_custom_event__fb_mobile_add_payment_info | METRIC | NUMBER |
| |
Mobile App Adds to Cart | actions_app_custom_event__fb_mobile_add_to_cart | METRIC | NUMBER |
| |
Mobile App Adds to Cart Conversion Value | action_values_app_custom_event__fb_mobile_add_to_cart | METRIC | NUMBER |
| |
Mobile App Adds to Wishlist | actions_app_custom_event__fb_mobile_add_to_wishlist | METRIC | NUMBER |
| |
Mobile App Adds to Wishlist Conversion Value | action_values_app_custom_event__fb_mobile_add_to_wishlist | METRIC | NUMBER |
| |
Mobile App Applications Submitted | conversions_submit_application_mobile_app | METRIC | NUMBER |
| |
Mobile App Appointments Scheduled | conversions_schedule_mobile_app | METRIC | NUMBER |
| |
Mobile App Checkouts Initiated | actions_app_custom_event__fb_mobile_initiated_checkout | METRIC | NUMBER |
| |
Mobile App Checkouts Initiated Conversion Value | action_values_app_custom_event__fb_mobile_initiated_checkout | METRIC | NUMBER |
| |
Mobile App Content Views | actions_app_custom_event__fb_mobile_content_view | METRIC | NUMBER |
| |
Mobile App Content Views Conversion Value | action_values_app_custom_event__fb_mobile_content_view | METRIC | NUMBER |
| |
Mobile App Custom Events | actions_app_custom_event__other | METRIC | NUMBER |
| |
Mobile App Customize Product Conversion Value | action_values_app_custom_event__other | METRIC | NUMBER |
| |
Mobile App Installs | actions_mobile_app_install | METRIC | NUMBER |
| |
Mobile App Levels Achieved | actions_app_custom_event__fb_mobile_level_achieved | METRIC | NUMBER |
| |
Mobile App Purchase ROAS | mobile_app_purchase_roas_app_custom_event__fb_mobile_purchase | METRIC | NUMBER |
| |
Mobile App Purchases | actions_app_custom_event__fb_mobile_purchase | METRIC | NUMBER |
| |
Mobile App Purchases Conversion Value | action_values_app_custom_event__fb_mobile_purchase | METRIC | NUMBER |
| |
Mobile App Registrations Completed | actions_app_custom_event__fb_mobile_complete_registration | METRIC | NUMBER |
| |
Mobile App Searches | actions_app_custom_event__fb_mobile_search | METRIC | NUMBER |
| |
Mobile App Subscriptions | conversions_subscribe_mobile_app | METRIC | NUMBER |
| |
Mobile App Trials Started | conversions_start_trial_mobile_app | METRIC | NUMBER |
| |
Mobile App Tutorials Completed | actions_app_custom_event__fb_mobile_tutorial_completion | METRIC | NUMBER |
| |
Month | The dimension that determines how date-based data in a chart is handled. | month_only | DIMENSION | STRING |
|
Month Day | The dimension that determines how date-based data in a chart is handled. | month_day | DIMENSION | STRING |
|
Name | Name of the pixel or creative | name | DIMENSION | STRING |
|
New Messaging Connections | actions_onsite_conversion__messaging_conversation_started_7d | METRIC | NUMBER |
| |
Objective | The objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases. This column does not apply to ad sets, only campaigns and ads. | objective | DIMENSION | STRING |
|
Offline Adds to Wishlist | actions_offline_conversion__add_to_wishlist | METRIC | NUMBER |
| |
Offline Applications Submitted | conversions_submit_application_offline | METRIC | NUMBER |
| |
Offline Appointments Scheduled | conversions_schedule_offline | METRIC | NUMBER |
| |
Offline Checkouts Initiated | actions_offline_conversion__initiate_checkout | METRIC | NUMBER |
| |
Offline Checkouts Initiated Conversion Value | action_values_offline_conversion__initiate_checkout | METRIC | NUMBER |
| |
Offline Find Location Conversion Value | conversions_find_location_offline | METRIC | NUMBER |
| |
Offline Leads | actions_offline_conversion__lead | METRIC | NUMBER |
| |
Offline Leads Conversion Value | action_values_offline_conversion__lead | METRIC | NUMBER |
| |
Offline Other Conversion Value | action_values_offline_conversion__other | METRIC | NUMBER |
| |
Offline Other Conversions | actions_offline_conversion__other | METRIC | NUMBER |
| |
Offline Purchases | actions_offline_conversion__purchase | METRIC | NUMBER |
| |
Offline Purchases Conversion Value | action_values_offline_conversion__purchase | METRIC | NUMBER |
| |
Offline Registrations Completed | actions_offline_conversion__complete_registration | METRIC | NUMBER |
| |
Offline Registrations Completed Conversion Value | action_values_offline_conversion__complete_registration | METRIC | NUMBER |
| |
Omni Adds to Cart | actions_omni_add_to_cart | METRIC | NUMBER |
| |
Omni Adds to Cart Conversion Value | action_values_omni_add_to_cart | METRIC | NUMBER |
| |
Omni App Installs | actions_omni_app_install | METRIC | NUMBER |
| |
Omni Checkouts Initiated | actions_omni_initiated_checkout | METRIC | NUMBER |
| |
Omni Checkouts Initiated Conversion Value | action_values_omni_initiated_checkout | METRIC | NUMBER |
| |
Omni Content Views | actions_omni_view_content | METRIC | NUMBER |
| |
Omni Custom Conversion Value | action_values_omni_custom | METRIC | NUMBER |
| |
Omni On-Facebook Click to Call Conversion Value | action_values_onsite_conversion__click_to_call | METRIC | NUMBER |
| |
Omni On-Facebook Lead Grouped Conversion Value | action_values_onsite_conversion__lead_grouped | METRIC | NUMBER |
| |
Omni Purchases | actions_omni_purchase | METRIC | NUMBER |
| |
Omni Purchases Conversion Value | action_values_omni_purchase | METRIC | NUMBER |
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Omni Registrations Completed | actions_omni_complete_registration | METRIC | NUMBER |
| |
Omni Registrations Completed Conversion Value | action_values_omni_complete_registration | METRIC | NUMBER |
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Omni Searches | actions_omni_search | METRIC | NUMBER |
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Omni Searches Conversion Value | action_values_omni_search | METRIC | NUMBER |
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Omni Unique Adds to Cart | unique_actions_omni_add_to_cart | METRIC | NUMBER |
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Omni Unique Checkouts Initiated | unique_actions_omni_initiated_checkout | METRIC | NUMBER |
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Omni Unique Content Views | unique_actions_omni_view_content | METRIC | NUMBER |
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Omni Unique Registrations Completed | unique_actions_omni_complete_registration | METRIC | NUMBER |
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Omni Unique Searches | unique_actions_omni_search | METRIC | NUMBER |
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On-Facebook Add to Cart | actions_onsite_conversion__add_to_cart | METRIC | NUMBER |
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On-Facebook Adds to Wishlist | actions_onsite_conversion__add_to_wishlist | METRIC | NUMBER |
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On-Facebook Applications Submitted | actions_onsite_conversion__submit_application | METRIC | NUMBER |
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On-Facebook Applications Submitted | conversions_submit_application_on_facebook | METRIC | NUMBER |
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On-Facebook Checkouts Initiated | actions_onsite_conversion__initiate_checkout | METRIC | NUMBER |
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On-Facebook Leads | actions_onsite_conversion__lead_grouped | METRIC | NUMBER |
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On-Facebook Leads Conversion Value | action_values_onsite_conversion__lead | METRIC | NUMBER |
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On-Facebook Location Searches | actions_onsite_conversion__find_location | METRIC | NUMBER |
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On-Facebook Purchase Conversion Value | action_values_onsite_conversion__purchase | METRIC | NUMBER |
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On-Facebook Purchases | actions_onsite_conversion__purchase | METRIC | NUMBER |
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On-Facebook View Content | actions_onsite_conversion__view_content | METRIC | NUMBER |
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On-Facebook View Content Conversion Value | action_values_onsite_conversion__view_content | METRIC | NUMBER |
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On-Facebook Workflow Completions | actions_onsite_conversion__flow_complete | METRIC | NUMBER |
| |
Outbound CTR | The percentage of times people saw your ad and performed an outbound click. | outbound_clicks_ctr_outbound_click | METRIC | NUMBER |
|
Outbound Clicks | outbound_clicks_outbound_click | METRIC | NUMBER |
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PMA Is Interpolated? | Used by Power My Analytics to indicate whether lifetime data might be interpolated | isInterpolated | BOOLEAN |
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PMA Maximum Cached Data Date | Used by Power My Analytics to indicate maximum cached data date. | MaxDate | DIMENSION | STRING |
|
PMA Minimum Cached Data Date | Used by Power My Analytics to indicate minimum cached data date. | MinDate | DIMENSION | STRING |
|
PMA Payment URL | Used by Power My Analytics to provide URL to activate your account, or to see the billing information. | Payment | STRING |
| |
PMA Subscription ID | Used by Power My Analytics for billing and user-identification with our support staff. | Subscription | STRING |
| |
PMA Trial Status | Used by Power My Analytics to show trial as Active, Expired or number of days remaining. | Trial | STRING |
| |
Page Engagement | actions_page_engagement | METRIC | NUMBER |
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Page Likes | actions_like | METRIC | NUMBER |
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Page Name | The Facebook Page associated with the business your ad is promoting. This column does not apply to campaigns or ad sets, only ads. | creator_name | DIMENSION | STRING |
|
Photo Views | actions_photo_view | METRIC | NUMBER |
| |
Place Page ID | The unique identifier of a place page. | place_page_id | DIMENSION | STRING |
|
Placement | View your data by placement where your ad was shown (ex: Facebook desktop News Feed, Instagram mobile News Feed). These values are estimated. | platform_position | DIMENSION | STRING |
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Post Comments | actions_comment | METRIC | NUMBER |
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Post Engagement | actions_post_engagement | METRIC | NUMBER |
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Post ID | effective_object_story_id | DIMENSION | STRING |
| |
Post Reaction Type | View your data by the reactions on your ads or boosted posts. The reactions button on an ad allows people to share different reactions on its content: Like, Love, Haha, Wow, Sad or Angry. These values are estimated. | action_type | DIMENSION | STRING |
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Post Reactions | actions_post_reaction | METRIC | NUMBER |
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Post Reactions Dimension | action_reaction | DIMENSION | STRING |
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Post Saves | actions_onsite_conversion__post_save | METRIC | NUMBER |
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Post Shares | actions_post | METRIC | NUMBER |
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Product ID | The unique identifier of a product. | product_id | DIMENSION | STRING |
|
Publisher Platform | View your data by placement where your ad was shown and devices people were using when they saw your ads (ex: Facebook desktop News Feed, Instagram mobile News Feed). These values are estimated. | publisher_platform | DIMENSION | STRING |
|
Purchase ROAS | The total return on ad spend from purchases. This is based on the value of all conversions recorded by the Facebook pixel and attributed to your ads. | purchase_roas | METRIC | NUMBER |
|
Purchases | actions_purchase | METRIC | NUMBER |
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Purchases Conversion Value | action_values_purchase | METRIC | NUMBER |
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Quality Ranking | quality_ranking | DIMENSION | STRING |
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Quarter | The dimension that determines how date-based data in a chart is handled. | quarter | DIMENSION | STRING |
|
Reach | The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. | reach | METRIC | NUMBER |
|
Region | Insights region | region | DIMENSION | STRING |
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Registrations Completed | actions_complete_registration | METRIC | NUMBER |
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Registrations Completed Conversion Value | action_values_complete_registration | METRIC | NUMBER |
| |
Reporting Ends | The end date for your data. This is controlled by the date range you've selected for your reporting view. | date_stop | DIMENSION | STRING |
|
Reporting Starts | The start date for your data. This is controlled by the date range you've selected for your reporting view. | date_start | DIMENSION | STRING |
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Searches | actions_search | METRIC | NUMBER |
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Searches Conversion Value | action_values_search | METRIC | NUMBER |
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Starts | The start time of the stats, in the format of Unix or ISO 8601 timestamp | start_time | DIMENSION | STRING |
|
Story Link | story_link | DIMENSION | STRING |
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Story Video Link | story_video_link | DIMENSION | STRING |
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Subscribe Conversion Value | conversion_values_subscribe_total | METRIC | NUMBER |
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Subscriptions | conversions_subscribe_total | METRIC | NUMBER |
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Target ID | The unique identifier for a target. | action_target_id | DIMENSION | STRING |
|
Time Elapsed Percentage | The percentage of time in your total ad set schedule that has elapsed. This percentage is only available if your ad set schedule has an end date. This column does not apply to campaigns or ads, only ad sets. | last_fired_time | DIMENSION | STRING |
|
Title Asset ID | Breakdown by Title Asset ID. | title_asset_id | DIMENSION | STRING |
|
Title Asset Text | Breakdown by Title Asset Text. | title_asset_text | DIMENSION | STRING |
|
Trials Started | conversions_start_trial_total | METRIC | NUMBER |
| |
URL Parameters | The URL parameters used to track advertising effectiveness. This column does not apply to campaigns or ad sets, only ads. | url_tags | DIMENSION | STRING |
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Unique 3-Second Continuous Video Plays | unique_actions_video_view | METRIC | NUMBER |
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Unique Actions Omni Custom | unique_actions_omni_custom | METRIC | NUMBER |
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Unique Adds of Payment Info | unique_actions_add_payment_info | METRIC | NUMBER |
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Unique Adds to Cart | unique_actions_add_to_cart | METRIC | NUMBER |
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Unique Adds to Wishlist | unique_actions_add_to_wishlist | METRIC | NUMBER |
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Unique App Activations | unique_actions_app_custom_event__fb_mobile_activate_app | METRIC | NUMBER |
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Unique Blocked Messaging Connections | unique_actions_onsite_conversion__messaging_block | METRIC | NUMBER |
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Unique CTR | The percentage of people who saw your ad and performed a unique click (all). | unique_ctr | METRIC | NUMBER |
|
Unique CTR | The percentage of people who saw your ad and performed a link click. | unique_link_clicks_ctr | METRIC | NUMBER |
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Unique Check-Ins | unique_actions_checkin | METRIC | NUMBER |
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Unique Checkouts Initiated | unique_actions_initiate_checkout | METRIC | NUMBER |
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Unique Clicks | The number of people who performed a click (all). | unique_clicks | METRIC | NUMBER |
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Unique Content Views | unique_actions_view_content | METRIC | NUMBER |
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Unique Estimated Call Confirmation Clicks | The estimated number of people who clicked the call button on a call confirmation dialogue after an ad with a call destination is clicked. | unique_actions_click_to_call_call_confirm | METRIC | NUMBER |
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Unique Event Responses | unique_actions_rsvp | METRIC | NUMBER |
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Unique Inline Link Clicks | The number of people who performed an inline link click. [This metric is no longer available in Facebook's user interface and may be deprecated in the future. Deprecation date: unknown.] | unique_inline_link_clicks | METRIC | NUMBER |
|
Unique Landing Page Views | unique_actions_landing_page_view | METRIC | NUMBER |
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Unique Leads | unique_actions_lead | METRIC | NUMBER |
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Unique Link Clicks | unique_actions_link_click | METRIC | NUMBER |
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Unique Location Searches | unique_actions_onsite_conversion__find_location | METRIC | NUMBER |
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Unique Mobile App Adds of Payment Info | unique_actions_app_custom_event__fb_mobile_add_payment_info | METRIC | NUMBER |
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Unique Mobile App Adds to Cart | unique_actions_app_custom_event__fb_mobile_add_to_cart | METRIC | NUMBER |
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Unique Mobile App Adds to Wishlist | unique_actions_app_custom_event__fb_mobile_add_to_wishlist | METRIC | NUMBER |
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Unique Mobile App Checkouts Initiated | unique_actions_app_custom_event__fb_mobile_initiated_checkout | METRIC | NUMBER |
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Unique Mobile App Content Views | unique_actions_app_custom_event__fb_mobile_content_view | METRIC | NUMBER |
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Unique Mobile App Custom Events | unique_actions_app_custom_event | METRIC | NUMBER |
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Unique Mobile App Custom Events | unique_actions_app_custom_event__other | METRIC | NUMBER |
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Unique Mobile App Installs | unique_actions_mobile_app_install | METRIC | NUMBER |
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Unique Mobile App Levels Completed | unique_actions_app_custom_event__fb_mobile_level_achieved | METRIC | NUMBER |
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Unique Mobile App Purchases | unique_actions_app_custom_event__fb_mobile_purchase | METRIC | NUMBER |
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Unique Mobile App Registrations Completed | unique_actions_app_custom_event__fb_mobile_complete_registration | METRIC | NUMBER |
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Unique Mobile App Searches | unique_actions_app_custom_event__fb_mobile_search | METRIC | NUMBER |
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Unique Mobile App Tutorials Completed | unique_actions_app_custom_event__fb_mobile_tutorial_completion | METRIC | NUMBER |
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Unique Offline Leads | unique_actions_offline_conversion__lead | METRIC | NUMBER |
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Unique Offline Other Conversions | unique_actions_offline_conversion__other | METRIC | NUMBER |
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Unique Offline Purchases | unique_actions_offline_conversion__purchase | METRIC | NUMBER |
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Unique Offline Registrations Completed | unique_actions_offline_conversion__complete_registration | METRIC | NUMBER |
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Unique Omni App Activations | unique_actions_omni_activate_app | METRIC | NUMBER |
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Unique Omni App Installs | unique_actions_omni_app_install | METRIC | NUMBER |
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Unique Omni Purchases | unique_actions_omni_purchase | METRIC | NUMBER |
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Unique On-Facebook Adds to Cart | unique_actions_onsite_conversion__add_to_cart | METRIC | NUMBER |
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Unique On-Facebook Adds to Wishlist | unique_actions_onsite_conversion__add_to_wishlist | METRIC | NUMBER |
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Unique On-Facebook Content Views | unique_actions_onsite_conversion__view_content | METRIC | NUMBER |
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Unique On-Facebook Leads | unique_actions_onsite_conversion__lead | METRIC | NUMBER |
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Unique On-Facebook Purchases | unique_actions_onsite_conversion__purchase | METRIC | NUMBER |
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Unique On-Facebook Workflow Completions | unique_actions_onsite_conversion__flow_complete | METRIC | NUMBER |
| |
Unique Outbound CTR | The percentage of people who saw your ad and performed an outbound click. | unique_outbound_clicks_ctr_outbound_click | METRIC | NUMBER |
|
Unique Outbound Clicks | unique_outbound_clicks_outbound_click | METRIC | NUMBER |
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Unique Page Engagement | unique_actions_page_engagement | METRIC | NUMBER |
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Unique Page Likes | unique_actions_like | METRIC | NUMBER |
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Unique Photo Views | unique_actions_photo_view | METRIC | NUMBER |
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Unique Post Comments | unique_actions_comment | METRIC | NUMBER |
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Unique Post Engagement | unique_actions_post_engagement | METRIC | NUMBER |
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Unique Post Reactions | unique_actions_post_reaction | METRIC | NUMBER |
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Unique Purchases | unique_actions_purchase | METRIC | NUMBER |
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Unique Registrations Completed | unique_actions_complete_registration | METRIC | NUMBER |
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Unique Website Adds of Payment Info | unique_actions_offsite_conversion__fb_pixel_add_payment_info | METRIC | NUMBER |
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Unique Website Adds to Cart | unique_actions_offsite_conversion__fb_pixel_add_to_cart | METRIC | NUMBER |
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Unique Website Adds to Wishlist | unique_actions_offsite_conversion__fb_pixel_add_to_wishlist | METRIC | NUMBER |
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Unique Website Checkouts Initiated | unique_actions_offsite_conversion__fb_pixel_initiate_checkout | METRIC | NUMBER |
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Unique Website Content Views | unique_actions_offsite_conversion__fb_pixel_view_content | METRIC | NUMBER |
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Unique Website Conversions | unique_actions_offsite_conversion | METRIC | NUMBER |
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Unique Website Leads | unique_actions_offsite_conversion__fb_pixel_lead | METRIC | NUMBER |
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Unique Website Purchases | unique_actions_offsite_conversion__fb_pixel_purchase | METRIC | NUMBER |
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Unique Website Registrations Completed | unique_actions_offsite_conversion__fb_pixel_complete_registration | METRIC | NUMBER |
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Unique Website Searches | unique_actions_offsite_conversion__fb_pixel_search | METRIC | NUMBER |
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Updated Time | updated_time | DIMENSION | STRING |
| |
Use New App Click | use_new_app_click | METRIC | NUMBER |
| |
Video 30 Sec Watched Actions | video_30_sec_watched_actions_video_view | METRIC | NUMBER |
| |
Video Asset ID | Breakdown by Video Asset ID. | video_asset_id | DIMENSION | STRING |
|
Video Asset Thumbnail Hash | Breakdown by Video Asset Thumbnail Hash. | video_asset_thumbnail_hash | DIMENSION | STRING |
|
Video Asset Thumbnail URL | Breakdown by Video Asset Thumbnail URL. | video_asset_thumbnail_url | DIMENSION | STRING |
|
Video Asset Video ID | Breakdown by Video Asset Video ID. | video_asset_video_id | DIMENSION | STRING |
|
Video Asset Video Name | Breakdown by Video Asset Video Name. | video_asset_video_name | DIMENSION | STRING |
|
Video Asset Video URL | Breakdown by Video Asset Video URL. | video_asset_video_url | DIMENSION | STRING |
|
Video Average Play Time | video_avg_time_watched_actions_video_view | METRIC | NUMBER |
| |
Video Plays | video_play_actions_video_view | METRIC | NUMBER |
| |
Video Plays at 100 percent | video_p100_watched_actions_video_view | METRIC | NUMBER |
| |
Video Plays at 25 percent | video_p25_watched_actions_video_view | METRIC | NUMBER |
| |
Video Plays at 50 percent | video_p50_watched_actions_video_view | METRIC | NUMBER |
| |
Video Plays at 75 percent | video_p75_watched_actions_video_view | METRIC | NUMBER |
| |
Video Plays at 95 percent | video_p95_watched_actions_video_view | METRIC | NUMBER |
| |
Video Sound | View your data by whether sound was on or off for a video view. These values are estimated. | action_video_sound | DIMENSION | STRING |
|
Video Thruplay Watched Actions | The number of times your video was played to completion, or for at least 15 seconds. | video_thruplay_watched_actions_video_view | METRIC | NUMBER |
|
Video View Type | View your data by whether a video view was auto-play or click-to-play. These values are estimated. | action_video_type | DIMENSION | STRING |
|
Website Adds of Payment Info | actions_offsite_conversion__fb_pixel_add_payment_info | METRIC | NUMBER |
| |
Website Adds of Payment Info Conversion Value | action_values_offsite_conversion__fb_pixel_add_payment_info | METRIC | NUMBER |
| |
Website Adds to Cart | actions_offsite_conversion__fb_pixel_add_to_cart | METRIC | NUMBER |
| |
Website Adds to Cart Conversion Value | action_values_offsite_conversion__fb_pixel_add_to_cart | METRIC | NUMBER |
| |
Website Adds to Wishlist | actions_offsite_conversion__fb_pixel_add_to_wishlist | METRIC | NUMBER |
| |
Website Adds to Wishlist Conversion Value | action_values_offsite_conversion__fb_pixel_add_to_wishlist | METRIC | NUMBER |
| |
Website Applications Submitted | conversions_submit_application_website | METRIC | NUMBER |
| |
Website Appointments Scheduled | conversions_schedule_website | METRIC | NUMBER |
| |
Website Checkouts Initiated | actions_offsite_conversion__fb_pixel_initiate_checkout | METRIC | NUMBER |
| |
Website Checkouts Initiated Conversion Value | action_values_offsite_conversion__fb_pixel_initiate_checkout | METRIC | NUMBER |
| |
Website Contacts | conversions_contact_website | METRIC | NUMBER |
| |
Website Content Views | actions_offsite_conversion__fb_pixel_view_content | METRIC | NUMBER |
| |
Website Content Views Conversion Value | action_values_offsite_conversion__fb_pixel_view_content | METRIC | NUMBER |
| |
Website Customize Product Conversion Value | action_values_offsite_conversion__fb_pixel_custom | METRIC | NUMBER |
| |
Website Donations | conversions_donate_website | METRIC | NUMBER |
| |
Website Leads | actions_offsite_conversion__fb_pixel_lead | METRIC | NUMBER |
| |
Website Leads Conversion Value | action_values_offsite_conversion__fb_pixel_lead | METRIC | NUMBER |
| |
Website Location Searches | conversions_find_location_website | METRIC | NUMBER |
| |
Website Products Customized | actions_offsite_conversion__fb_pixel_custom | METRIC | NUMBER |
| |
Website Purchase ROAS | The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads. | website_purchase_roas_offsite_conversion__fb_pixel_purchase | METRIC | NUMBER |
|
Website Purchases | actions_offsite_conversion__fb_pixel_purchase | METRIC | NUMBER |
| |
Website Purchases Conversion Value | action_values_offsite_conversion__fb_pixel_purchase | METRIC | NUMBER |
| |
Website Registrations Completed | actions_offsite_conversion__fb_pixel_complete_registration | METRIC | NUMBER |
| |
Website Registrations Completed Conversion Value | action_values_offsite_conversion__fb_pixel_complete_registration | METRIC | NUMBER |
| |
Website Searches | actions_offsite_conversion__fb_pixel_search | METRIC | NUMBER |
| |
Website Searches Conversion Value | action_values_offsite_conversion__fb_pixel_search | METRIC | NUMBER |
| |
Website Subscribe Conversion Value | conversion_values_subscribe_website | METRIC | NUMBER |
| |
Website Subscriptions | conversions_subscribe_website | METRIC | NUMBER |
| |
Website Trials Started | conversions_start_trial_website | METRIC | NUMBER |
| |
Website URL | View your data by website URL. These values are estimated. | website_url | DIMENSION | STRING |
|
Week | The dimension that determines how date-based data in a chart is handled. | week | DIMENSION | STRING |
|
Year | The dimension that determines how date-based data in a chart is handled. | year | DIMENSION | STRING |
|
Year Month | Can be used to report monthly metrics. For Reach, this will report accurately for the entire Month. | month | DIMENSION | STRING |
|
Year Quarter | The dimension that determines how date-based data in a chart is handled. | year_quarter | DIMENSION | STRING |
|
Year Week | The dimension that determines how date-based data in a chart is handled. | year_week | DIMENSION | STRING |
|
customize_product_total | conversions_customize_product_total | METRIC | NUMBER |
| |
customize_product_website | conversions_customize_product_website | METRIC | NUMBER |
| |
onsite_conversion.messaging_conversation_started_7d | unique_actions_onsite_conversion__messaging_conversation_started_7d | METRIC | NUMBER |
|
Preferred by data-driven businesses