Call Tracking for Google Analytics & Data Studio

Increase conversions and spend your marketing budget more efficiently by knowing which marketing sources your phone leads and sales are actually coming from.

Automatically Measure Phone Leads

Works with all traffic sources

About Easy Call Tracker

Easy Call Tracker enables real-time tracking of incoming sales calls in your analytics reports and dashboards. Implementation is extremely easy, but should you ever need help our U.S. based customer support is top notch. Outside of initial setup or configuring additional numbers, this tool is completely hands-off. It simply provides the data you want, where you want it, and at a low cost.

On your website, Easy Call Tracker will automatically display a unique phone number for each of the various traffic sources you want to measure call data from. The level of detail is up to you. Using Google Analytics UTM parameters, you can trigger unique tracking numbers for each campaign, ad group, email, brochure, billboard, etc. You can also configure goals in Google Analytics to only count calls that exceed a specified duration as conversions. In addition to source tracking, this tool is great for setting up experiments and A/B testing landing page call conversion rates.

All tracking numbers forward to your phone number and call details are available directly in Google Analytics in real-time as well as in more detail (including call recordings) within Easy Call Tracker’s own convenient reporting system.

  • Online Call Tracking – Measure calls from PPC, SEO, banner ads, emails, referrals, direct, etc
  • Offline Call Tracking – Measure calls from direct mail, billboards, commercials, brochures, etc
  • A/B Test Call Tracking – Compare conversion rates of different landing pages
  • Google Analytics Integration – View call data in GA reports and dashboards
  • Filter Call Data – Only count calls as leads in GA that last over a specified number of seconds
  • Call Recording – Playback calls for quality control and training
  • Instant Setup – Add, remove or configure tracking phone numbers within minutes
  • Lots of Number Options – Local, toll-free and international numbers available
  • Top Notch Support Team – Questions? Call (800) 746-3083




“Before Easy Call Tracker, we were only measuring contact form submits, but now we know exactly where our best leads are coming from. Power My Analytics even connected Easy Call Tracker to our CRM so new leads are automatically created for each inbound phone call.” Jim Lutz, President of Vaya Adventures

“We found optimization benefits in using Easy Call Tracker for tying phone reservations with traffic sources. Power My Analytics support was very helpful in getting everything setup.” Tim Riedel, The Buena Vista Companies

A La Carte Pricing

No risk! Get a $500 credit for your first 60 days
when you activate a free trial below.

Local Starter
$9.95 + usage
  • Add local numbers:
    (1 free/month)
  • Cost/minute:
    $0.045 local
    (100 free/month)

Start Trial

Claim $500 Credit!

Toll-Free Starter
$14.95 + usage
  • Add toll-free numbers:
    (1 free/month)
  • Cost/minute:
    $0.085 toll-free
    (100 free/month)

Start Trial

Claim $500 Credit!

Agency Account
Best Rates
in the industry
  • Special pricing:
    Based on usage
    (volume discounts)
  • White Label Option:
    Offer as service
    under your own brand

Contact Us




Pay only for the tracking numbers and minutes you use. No plans with features you don’t need.


Easy Setup

Start tracking calls within minutes. Top notch U.S. based customer support available if needed.



Use our simple reporting interface or integrate call data directly with Google Analytics in real-time.