Power My Analytics was started in 2011 as a spinoff of eComIQ, a web analytics consulting agency. The eComIQ team had long waited for an opportunity to develop apps for the Google suite of products, especially Google Analytics. Our first product was Easy Call Tracker, which enabled phone orders to be reported in Google Analytics, along with the source of traffic that drove the caller to the website. It was a huge breakthrough in call analytics. We continue to innovate in the call tracking space and have expanded into data connectors.
Power My Analytics started importing cost data into Google Analytics so agencies and marketers could report Microsoft Ads, Facebook Ads and other channels alongside Google Ads. Reporting all PPC cost and revenue in one GA report enabled PPC managers to quickly identify which channels were profitable and which were not so they could adjust investments towards more profitable channels.
Power My Analytics started building connectors for Google Data Studio before community connectors were available. We used Cloud SQL connections to pipe Facebook, Microsoft and other data into Data Studio for agencies and marketers.
Power My Analytics started ramping up community connectors for the Data Studio and is presently focused on expanding both the number of connector sources available in our suite and destinations for reporting data, all while maintaining our world-class support and extremely competitive pricing.
We are privately held and have no external investors. What that means to our clients is the only people we answer to are our customers and we can provide an overall better value for a reporting solution.
Steve Gott, President, has over 18 years of internet experience including website design, open-source web platform development, LAMP, eCommerce infrastructure integration, database development, analytics development and integration, custom eCommerce reporting tools, and SEM campaign management. Steve was one of the original employees of Urchin, which later was acquired by Google. He is a gifted problem-solver who can provide a solution to any complex problem, whether it be an element of an advanced analytics installation or an application to support a marketing process. Steve has a BS in Physics from the University Of California San Diego.
Chris Araldi, Vice President Of Marketing, has over 16 years of internet marketing experience. Prior to joining Power My Analytics, Chris held executive roles at fast-growing companies in both online retail and travel industries. At Total Impact, Ltd., Chris was the Director of Online Operations and averaged online yearly sales growth of 65%. Prior to Total Impact, Chris was the Director of E-Commerce at Travel Holdings, Inc., an Inc. 500 Fastest Growing Company, where he was instrumental in growing and managing online revenue streams upwards of $40 million dollars a year. Chris has a BS in Management Information Systems from the University Of Central Florida.
Morgan Jones, Director Of Customer Experience, has over 15 years of internet marketing experience. Morgan is the President of eComIQ, a web analytics consulting company and parent company of Power My Analytics. eComIQ has consulted for Wyndham, Intel, Vonage, Ruth’s Chris and many other Fortune 1000 companies. Morgan has a BS in Mechanical Engineering and an MBA from San Diego State University.
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