MCP connector for ChatGPT · included on every plan

Connect Outbrain to ChatGPT

Ask ChatGPT about your Outbrain data alongside your ads and analytics, and get answers from your real numbers in seconds. No exports, no copy-paste, no code.

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✓ SOC 2 Type II & ISO 27001 certified✓ 14-day free trial✓ No credit card required

What you can ask

Questions about Outbrain you can ask ChatGPT

Examples for ad platforms. ChatGPT pulls the numbers through Power My Analytics and answers in plain English.

Performance

“Which Outbrain campaigns drove the most conversions last month?”

Diagnosis

“Cost per conversion went up in Outbrain this month. What changed?”

Cross-channel

“Compare Outbrain ROAS with my other ad platforms for last quarter.”

Budget

“Which Outbrain campaigns should get more budget next month, based on the last 90 days?”

Creative

“Which Outbrain ads have the highest click-through rate this month?”

Reporting

“Build a client-ready summary of last month’s Outbrain results.”

What you can do

What you can do with PMA and ChatGPT

Power My Analytics connects ChatGPT to the Outbrain metrics you need, so you can get AI insights and build dashboards right in ChatGPT.

Deep analysis on your full history

Analyze the Outbrain history stored in your dedicated data warehouse, which never deletes historical data.

AI dashboards across sources

Build charts and dashboards that combine Outbrain with your other marketing data.

Take action with ChatGPT agentsComing soon

Use ChatGPT agents to automate Outbrain tasks through Power My Analytics.

ChatGPT answering a marketing question with Power My Analytics data

How it works

Connect Outbrain to ChatGPT in three steps

Connect Outbrain

Turn on MCP access

One toggle in Settings. It's already on your plan, whichever plan you're on.

Add it to ChatGPT and ask

Add Power My Analytics as a connector in ChatGPT, sign in, and ask your first Outbrain question.

Read the full setup guide →How the MCP server works →

Key features

Everything included with Outbrain

Easy setup

Use your free trial to connect Outbrain in a few clicks.

AI insights

Quickly generate insights for Outbrain in ChatGPT.

All the metrics & dimensions you need

View the list of fields available for Outbrain.

Data warehousing

Import historic Outbrain data for immediate insights, and store all your marketing metrics in one warehouse.

SOC 2 Type II & ISO 27001 certified

Certified and compliant with data protection and privacy frameworks.

One connection, every source

The same ChatGPT connection reaches all 80+ connectors on your account.

Customer-focused differentiators

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Power My Analytics

Competitors

Connect your data to ChatGPT

✓ Included on every plan. Covers 95%+ of customers' needs at no extra cost

Limited usage credits

Data warehousing

✓ Included

Enterprise only

Free onboarding

✓ Included

Enterprise only

Starting price

✓ $41.63/month, billed yearly

$49.00+/month

Outbrain + ChatGPT FAQ

Can ChatGPT read my Outbrain data?

Yes. Once Outbrain is connected to Power My Analytics and the connector is added in ChatGPT, it can query your Outbrain data directly and answer from your real numbers.

Which Outbrain metrics are available?

Everything in the Outbrain field list is available to ChatGPT. See the link under Key Features.

Can I combine Outbrain with my other marketing data?

Yes. The same connection reaches every source on your account, so ChatGPT can compare Outbrain with Google Ads, Meta, GA4 and more in one answer.

Is the ChatGPT connection an extra cost?

No. Connecting your data to ChatGPT is included on every plan and covers over 95% of customers' needs at no extra cost.

Can ChatGPT make changes in Outbrain?

Coming soon. Write actions are in final testing. Today the connection reads your data, so ChatGPT can analyze performance and recommend changes for you to make.