James King brings 15+ years of experience from leading FMCG and beauty brands to help businesses make smarter data-driven decisions. Specializing in the beauty vertical, James focuses on helping creative teams understand and leverage their data effectively through simplified attribution, unified reporting, and actionable insights. His approach begins with an attribution audit to ensure data accuracy before building custom dashboards that enable brands to validate agency performance and optimize marketing spend independently.
With expertise spanning Shopify, Google Analytics, Klaviyo, and social media platforms, including Meta and TikTok, James delivers solutions through Power My Analytics' Google Sheets integration connected to Power BI for comprehensive reporting. He's worked with major beauty brands, helping them transform their data capabilities and improve ROI. His unique understanding of beauty industry challenges - particularly influencer attribution and post-purchase survey integration - makes him an ideal partner for brands in this vertical.
Based in the UK but serving clients globally (particularly US West Coast), James offers an initial attribution audit project that often transitions into ongoing retainer relationships. He provides training to help internal teams become more data-savvy and offers a productized approach that's scalable across multiple beauty brands with similar needs.
Preferred by data-driven businesses
Amazon S3
BigQuery
FTP Server
Google Sheets
Looker Studio
Microsoft Excel
SQL Databases
Power My Analytics API
Snowflake
