November 11th, 2024
Category: Email Marketing
ActiveCampaign empowers businesses to create sophisticated customer experiences through powerful email marketing, automation, and CRM features. Track your campaign performance, understand audience engagement, and measure the impact of your email marketing efforts. Now Power My Analytics users can integrate ActiveCampaign metrics into their favorite data destinations:
ActiveCampaign to Looker Studio – Create dynamic dashboards showcasing your email marketing performance with comprehensive campaign metrics, automation insights, and engagement analytics.
ActiveCampaign to Google Sheets – Analyze and blend your ActiveCampaign metrics with our spreadsheet addons for custom reporting and ROI analysis.
ActiveCampaign to Microsoft Excel – Combine your email marketing data with other channels for comprehensive performance tracking and customer journey analysis.
ActiveCampaign to BigQuery – Store and analyze your ActiveCampaign data at scale for advanced analytics and customer segmentation.
And more!
Connect your ActiveCampaign account using a Power My Analytics marketing data hub, then transform your email marketing data into actionable insights. Track performance alongside other marketing channels to get a complete view of your customer engagement journey.
Explore our comprehensive ActiveCampaign Schema to see all available metrics and dimensions.
View our ActiveCampaign report template to see the possibilities.
Access detailed ActiveCampaign metrics automatically in your custom reports:
Get a high-level view of your marketing performance with total contacts, automations, clicks, and key account metrics all in one place.

Analyze your email marketing performance with comprehensive campaign metrics including sends, bounce rates, open rates, click rates, and engagement timing analysis.

Track contact growth, engagement metrics, and list management with detailed contact analytics including soft and hard bounces, additions, and contact details.

Monitor your sales pipeline with comprehensive deal metrics including deals created, won/lost status, deal values, and owner performance tracking.

Preferred by data-driven businesses