October 2nd, 2026

Amazon DSP lets brands reach audiences across Amazon, its owned sites, and third-party publishers with display, video, and streaming TV ads. The new Power My Analytics Amazon DSP connector automatically collects your DSP setup and performance data so you can report on it alongside Amazon Ads and the rest of your media.

What You Can Track

The Amazon DSP connector includes six reports with more than 100 metrics, including:

• Campaign performance: purchases, new-to-brand purchases, detail page views, add-to-cart, and the effective costs behind each, such as cost per purchase and cost per add-to-cart
• Video and streaming: video completion rate, video streams, and cost per completed video
• Inventory and audience performance: results broken down by where your ads ran and who saw them
• Orders, line items, and ads: the campaign structure behind your results, including delivery status, inventory type, and country

See every field on the Amazon DSP schema page.

Where You Can Send It

Like every Power My Analytics connector, Amazon DSP data flows into the destinations your team already uses:

• Amazon DSP to Data Studio
• Amazon DSP to Google Sheets
• Amazon DSP to Excel
• Amazon DSP to BigQuery
• Amazon DSP to SQL
• Amazon DSP to Power BI
• Amazon DSP to Claude
• Amazon DSP to ChatGPT

With Amazon DSP in the same warehouse as Amazon Ads, Amazon Seller Central, and your other ad platforms, you can see your full Amazon investment and its sales impact in one place.

Get Started

Connect Amazon DSP in minutes with a 14-day free trial, or visit the Amazon DSP connector page to learn more.