August 13th, 2026

Google Sheets is where teams keep the data that does not live anywhere else: budgets, targets, offline sales, CRM exports, and the custom trackers your team updates by hand. The new Power My Analytics Google Sheets source connector pulls that spreadsheet data into the PMA warehouse so it can flow into your dashboards right alongside the rest of your marketing stack.

What You Can Track

This connector is different from most: your sheet defines the schema. The columns in your spreadsheet become the fields in your reports, so you can bring in whatever your team tracks, including:

• Budgets and targets so you can report plan versus actual next to live platform data
• Offline conversions and sales from CRM exports or point of sale systems
• Custom KPIs your team maintains by hand and wants in the same dashboard as everything else
• Client and campaign metadata for grouping, filtering, and labeling across reports

See the connector details on the Google Sheets schema page.

Where You Can Send It

Like every Power My Analytics connector, your Google Sheets data flows into the destinations your team already uses:

• Google Sheets to Looker Studio
• Google Sheets to Google Sheets
• Google Sheets to Excel
• Google Sheets to BigQuery
• Google Sheets to SQL
• Google Sheets to Power BI

Yes, that includes sending one Google Sheet to another. Centralize data from many sheets in the PMA warehouse, then deliver a clean, always current version wherever you need it.

See It In Action

Here is a sample Looker Studio dashboard built on Google Sheets data. Open the interactive template to explore it yourself:

Get Started

Connect Google Sheets in minutes with a 14-day free trial, or visit the Google Sheets connector page to learn more.