March 2nd, 2026

Power My Analytics Enables Authentication Links

Need to connect a data source but don’t have direct access to the account? Auth Links allow you to send a secure authorization request to the source owner — such as a client or colleague — so they can authenticate on your behalf, without ever sharing their login credentials with you.

Auth Links is a feature in the Power My Analytics hub that enables you to request data source access from a source owner when you do not have direct login credentials to the account you need to connect. Instead of signing in to the source platform yourself, you generate a secure authorization link and send it to the person who owns or manages the account. They complete the authentication process on their end, and the data source is connected to your hub.

This is especially useful for marketing agencies and consultants who manage reporting on behalf of clients. With Auth Links, your clients can grant Power My Analytics access to their data without needing to share their passwords or grant you login access to their accounts.

Note:
Authentication Links are available for Pro and Custom plans only.

Learn More

For more information about how to use authentication links, visit our authentication links documentation or schedule a demo to see authentication links in action.

Ready to get started? Sign up for your free trial today.