August 3rd, 2025

Google Merchant Center Data Connector Release

Google Merchant Center has become an essential channel for listing product for sale. Now Power My Analytics users can integrate their Google Merchant Center metrics into their favorite data destinations:

• Google Merchant Center to Looker Studio – Create comprehensive audio advertising dashboards with metrics like impressions, clicks and purchase rates.
• Google Merchant Center to Google Sheets – Export your Google Merchant Center data for custom analysis and reporting.
• Google Merchant Center to Microsoft Excel – Analyze your audio campaign performance in Excel.
• Google Merchant Center to BigQuery – Warehouse your Google Merchant Center data for advanced analytics.
• And more!

Connect your Google Merchant Center account using a Power My Analytics marketing data hub, then transform your streaming audio campaign data into actionable insights. Combine your Google Merchant Center metrics with data from other platforms to get a complete view of your marketing performance.

To help you get started, we’ve prepared comprehensive resources:

• Google Merchant Center Connector Guide – Step-by-step instructions for connecting and using your data
• Google Merchant Center Schema – Complete list of available metrics and dimensions
• Google Merchant Center Report Template – Ready-to-use dashboard templates

Comprehensive Report Types

Access detailed Google Merchant Center metrics automatically in your custom reports:

Dashboard Overview

Get a quick snapshot of your key metrics, including impressions, clicks, and purchases. Monitor performance trends with daily comparison charts showing KPIs over time.

Product Performance

Monitor Impressions, Clicks, Purchases, and other product KPIs over time.