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Product Updates / Google Search Ads 360 Data Connector Release

August 12th, 2026

Google Search Ads 360

Search Ads 360 is where enterprise search teams manage campaigns across Google, Microsoft Advertising, and other engines from a single platform. Now that reporting data can flow straight into your dashboards. The new Power My Analytics Google Search Ads 360 connector automatically collects your campaign, ad group, ad, and keyword performance so you can report on paid search right alongside the rest of your marketing stack.

What You Can Track

The Google Search Ads 360 connector delivers 70+ fields across campaign, ad group, ad, and keyword report types, including:

  • Performance metrics like impressions, clicks, CTR, cost, average CPC and CPM, interactions, and absolute top impression percentage
  • Conversion tracking with conversions, all conversions, conversion value, cost per conversion, and conversion value per cost
  • Visits, the Search Ads 360 specific metric that counts clicks successfully forwarded to your landing page, so you can spot tracking gaps
  • Click quality with invalid clicks, invalid click rate, and general invalid click metrics
  • Full account structure including campaign, ad group, ad, and keyword names, statuses, types, and match types, plus engine IDs for accounts synced from external engines

See every field on the Google Search Ads 360 schema page.

Where You Can Send It

Like every Power My Analytics connector, Search Ads 360 data flows into the destinations your team already uses:

See It In Action

Here is a sample Looker Studio dashboard built on Search Ads 360 data. Open the interactive template to explore it yourself:

Google Search Ads 360 Looker Studio dashboard

Get Started

Connect Google Search Ads 360 in minutes with a 14-day free trial, or visit the Google Search Ads 360 connector page to learn more.


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