July 9th, 2024

LinkedIn Business Manager Data Connector Release

LinkedIn Business Manager is a powerful tool for B2B marketers, offering unparalleled opportunities for performance marketing, enterprise marketing, and lead generation. As the world’s largest professional network, LinkedIn provides unique insights into business demographics and decision-makers. Now, Power My Analytics users can seamlessly integrate LinkedIn Business Manager data into their favorite data destinations, unlocking powerful analytics and attribution capabilities:

• LinkedIn Business Manager to Google Looker Studio – Transform your LinkedIn data into stunning visual reports. Create interactive dashboards that bring your B2B marketing efforts to life, accessible from any device.

• LinkedIn Business Manager to Google Sheets or Microsoft Excel – Leverage daily data refreshes to merge and manipulate your LinkedIn Business Manager data using our spreadsheet add-ons. Perfect for blending with other data sources and creating custom formulas tailored to your B2B marketing needs.

• LinkedIn Business Manager to BigQuery or MySQL – Take full ownership of your LinkedIn Business Manager data with exports to your own data warehouse. Aggregate data, build comprehensive histories, and gain complete control over your B2B marketing analytics.

Analyze Your Revenue Attribution

Dive deep into your B2B marketing funnel with our Revenue Attribution Report. Track leads, open opportunities, and closed won deals. Gain insights into crucial conversion metrics like Lead Conversion Rate, Opportunity Win Rate, Average Deal Size, and Average Days to Close.