January 5th, 2026

Power BI Now Available

Category: Reports

Report Your Marketing Data Directly in Power BI

We’re excited to announce that Power BI is now available as an reporting destination in Power My Analytics. Power BI reports offer another option for reporting your marketing data.

What’s New

Microsoft Power BI is a cloud-based business analytics service and data visualization tool that converts raw data from multiple sources into interactive, actionable reports and dashboards. As part of the Microsoft Power Platform, it allows users to analyze data using AI, share insights, and connect to various databases or files. Our Power BI reporting destination allows marketers and agencies to use PMA data in the Microsoft ecosystem.

Key Features

• Automated Data Delivery – Data tables are automatically created based on your Data Explorer reports
• Smart Updates – New data is appended, and existing rows are updated automatically
• Historical Data – Backfill up to 2 years of historical data
• Dynamic Schema – Add or remove fields as needed – your Power BI columns update automatically

Why Power BI?

Many of our customers use Power BI as their primary reporting platform. Now you can report all your marketing data in the same ecosystem as your other business data, making it easier to:

• Build unified business intelligence dashboards
• Create custom reports with your marketing data
• Combine marketing and business metrics in your reports

Learn More

For detailed setup instructions, visit our Power BI documentation or schedule a demo to see Power BI reports in action.

Ready to get started? Sign up for your free trial today.