October 21st, 2024
TikTok has revolutionized social media with its engaging short-form video content, offering brands unprecedented opportunities to connect with audiences authentically. Track your organic performance, understand audience behavior, and measure content impact across your TikTok Business account. Now Power My Analytics users can integrate TikTok Organic metrics into their favorite data destinations:
TikTok Organic to Looker Studio – Bring your TikTok metrics to life with Looker Studio. Create dynamic dashboards that showcase your video performance, follower growth, and engagement metrics in visually compelling ways, accessible from any device.
TikTok Organic to Google Sheets – Use daily refreshes to analyze and blend your TikTok metrics with our spreadsheet addons, making it easy to track performance trends and create custom reports.
TikTok Organic to Microsoft Excel – Combine your TikTok performance data with other marketing channels and develop custom formulas to measure your social media success.
TikTok Organic to BigQuery – Store and analyze your TikTok performance data at scale, enabling advanced analytics and custom reporting capabilities.
And more!
Connect your TikTok Business account using a Power My Analytics reporting automation hub, then transform your data into actionable insights and view TikTok metrics alongside TikTok Ads and other social platforms like Instagram, Facebook Pages, LinkedIn, and more.
Access detailed TikTok metrics automatically in your custom reports:
Get a high-level view of your TikTok performance with key metrics including total followers, net followers, likes, profile views, video views, comments, and shares.

Understand your viewer engagement patterns with metrics like net followers, reached audience, engaged audience, gender, and top countries.

Track individual video performance including video likes, reach, shares, and comments.

Analyze where your views are coming from with detailed breakdowns of top traffic sources and geographic distribution of your audience.

Gain insights into your follower base with detailed demographic data including gender distribution and follower countries.

Product Link:
TikTok Organic data connectors
Preferred by data-driven businesses