Google Analytics 4 Data Connector Release

Google Analytics 4

Google Analytics is the most popular analytics tool in the world among digital marketers. Millions of businesses, large and small, rely on it to understand customer preferences and create better experiences for them. Google Analytics 4 is the next generation of web and app analytics. It adds AI-powered insights, tracks users across devices, and provides more granular data controls. Now Power My Analytics users can integrate Google Analytics 4 metrics and dimensions into their favorite data destinations:

Google Analytics 4 to Google Data Studio – Bring your metrics to life with Data Studio. Access your report data from any device and create interactive reports full of data visualizations and storytelling.
Google Analytics 4 to Google Sheets – Use daily refreshes to merge and manipulate your analytics data with our spreadsheet addons.
Google Analytics 4 to Microsoft Excel – Spreadsheets are the ideal tool for blending analytics data with other marketing sources and creating custom formulas.

Connect your Google Analytics 4 using a Power My Analytics reporting automation hub, then turn your data into compelling stories and see Google Analytics 4 metrics next to Google Ads, Facebook, Microsoft, LinkedIn, Mailchimp, Shopify, and other data sources.

Monitor your performance overview

The same metrics from your Google Analytics Reports snapshot can be automatically integrated into your custom reports so that you can get the data where and when you need it.

Google Analytics 4 Reports snapshot

Track your aquisitions

View the number of new users and the methods by which you acquire them.

Google Analytics 4 Aquisistion report

See engagement data

Track user activity, events, conversions, and the pages where they occurred.

Google Analytics 4 Engagement report

Measure monetization

Compare purchase, ad, and subscription revenue. See how users engage with items, add them to their cart, and complete steps in the checkout funnel.

Google Analytics 4 Monetization report

Explore demographics

Classify your users by age, location, language, and gender, along with the interests they express through their online browsing and purchase activities.

Google Analytics 4 Demographic report

Compare technologies

Show traffic by the technology your audience uses, such as

Google Analytics 4 Tech report

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Google Analytics 4 data connectors

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