Spotify Advertising Data Connector Release

Spotify Advertising Logo

Category: Advertising

As audio streaming continues to grow, Spotify Advertising has become an essential channel for reaching engaged listeners. Now Power My Analytics users can integrate their Spotify Ads metrics into their favorite data destinations:

Spotify Advertising to Looker Studio – Create comprehensive audio advertising dashboards with metrics like impressions, reach, and engagement rates.
Spotify Advertising to Google Sheets – Export your Spotify Ads data for custom analysis and reporting.
Spotify Advertising to Microsoft Excel – Analyze your audio campaign performance in Excel.
Spotify Advertising to BigQuery – Warehouse your Spotify Ads data for advanced analytics.
And more!

Connect your Spotify Advertising account using a Power My Analytics marketing data hub, then transform your streaming audio campaign data into actionable insights. Combine your Spotify Ads metrics with data from other platforms to get a complete view of your marketing performance.

To help you get started, we’ve prepared comprehensive resources:

Spotify Advertising Connector Guide – Step-by-step instructions for connecting and using your data
Spotify Advertising Schema – Complete list of available metrics and dimensions
Spotify Advertising Report Template – Ready-to-use dashboard templates

Comprehensive Report Types

Access detailed Spotify Advertising metrics automatically in your custom reports:

Dashboard Overview

Get a quick snapshot of your key metrics including impressions, reach, frequency, and clicks. Monitor performance trends with daily comparison charts showing impressions both on and off Spotify.

Spotify Advertising Dashboard

Campaign Performance

Track campaign-level metrics across your Q4 holiday, student acquisition, and brand awareness initiatives. Compare impressions, ad completes, reach, frequency, and click performance across campaigns.

Spotify Advertising Campaign Performance

Ad Set Performance

Analyze performance by ad set with detailed metrics including daily budgets, impressions, ad completes, reach, frequency, and clicks. Compare different targeting approaches to optimize your audio advertising strategy.

Spotify Advertising Ad Set Performance

Individual Ad Performance

Dive deep into individual ad metrics including impressions, ad completes, reach, frequency, and engagement metrics like played-to percentages. Understand which creative approaches and placements drive the best results for both holiday and premium campaigns.

Spotify Advertising Individual Ad Performance